Brands want to draw attention every Halloween with images of pumpkins and spooky hashtags, but the magic is behind the curtain: marketing technology. Once creativity is combined with analytics, automation,...
Email marketing is not limited to generic newsletters mailed out in batches and blasts. What used to depend on manual segmentation and template-based approaches has now been turned into a...
Welcome to MarTech Cube, Kevin. We’re thrilled to have you with us to explore the evolving landscape of ecommerce product discovery, AI advancements and retail media innovation. Let’s dive right...
Sue, to begin, could you share a little about your journey into creative operations consulting and what drew you to your current role at Cella by Randstad Digital?I began my...
Marketing technology (Martech) has become a dynamic and data-driven ecosystem that drives personalization, automation, and customer interaction. Marketing departments now deal with huge amounts of delicate consumer information, which is...
Trevor, how did your background in software, sales engineering, and product marketing lead you to your current role at Impartner?It definitely took me deep into my career to realize that...
Welcome to MarTech Cube, Michal. We’re excited to speak with you about the shifting landscape of marketing strategy and how new research is highlighting a major pivot from rented to...
Engaging customers in 2025 is not about reaching a great number of people, but rather reaching the right people at scale. Businesses have increasing pressure to provide a hyper-personalized experience...
Welcome, Ted! We’re excited to have you here at MarTech Cube— can you please start by telling us a bit about your professional journey and what led you to your...
The scale and size of digital resources are growing at an unprecedented speed. Creative, enterprise, and marketing teams are currently dealing with large collections of pictures, videos, design files, and...
