StarfishETL Releases New QuickBooks and Sugar Integration

StarfishETL Releases New QuickBooks and Sugar Integration

StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and Sugar. This integration allows users to create a 360-degree customer view by combining the accounting information in QuickBooks with the customer insights found in Sugar. Duplicate data entry is eliminated by connecting data related to customer accounts, invoices, and payments.

The StarfishETL integration can be utilized with QuickBooks or QuickBooks Online, and Sugar’s industry-leading CRM platform. If the user hosts one system on-premise and the other in the Cloud, StarfishETL can perform a hybrid integration.

In addition to the features of the pre-configured integration, the platform’s Cloud integration wizard gives users the ability to personalize their experience by adding specialized fields and functions. The easy-to-use platform puts the power of integration in the hands of the user who can manipulate the fields to pinpoint their business needs.

“Integrating CRM systems to back-office accounting systems continues to be an area of growth for us at StarfishETL,” says David Wallace, General Manager. “We are able to combine our CRM expertise with our built-for-CRM integration platform to deliver solutions that help our customers grow their business.”

StarfishETL now offers more than 61 connectors with ERP/accounting, CRM, marketing automation, email, social media, and many legacy databases. The company continues to release new functionality to simplify and speed up integration and migration projects. To learn more about how integrations like QuickBooks and Sugar can boost your bottom line, visit the StarfishETL website at this link.

StarfishETL is a powerful platform used to integrate ERP, marketing automation, social media, email, and legacy systems with your CRM. Its framework supports projects no matter the size or complexity with Cloud, on-premise, and hybrid capabilities. StarfishETL was recently awarded as a High Performer on G2Crowd and a rising star by FinancesOnline. To learn more about StarfishETL, visit

CONTACT  Danine Pontarelli | StarfishETL Marketing Manager | | 847.655.3415

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Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Totango Integrates Solutions with SAP to Enable the Customer Centered Enterprise

Joint Solution and Go-to-Market Empower Enterprise Customers to Accelerate Customer Lifetime Value by Operationalizing Customer Centricity Across Their Entire Organization

 Totango Inc., a leader in customer success for the enterprise, announced an agreement with SAP SE (NYSE: SAP) to sell and market Totango’s out-of-the-box solutions. With the integration of Totango’s flagship Customer Success platform with the SAP® C/4HANA suite of products, including SAP’s Sales, Marketing and Service Clouds, Totango can provide enterprise customers with a path to complete their digital transformation.

Totango and SAP disrupt the marketplace for the front office suite by enabling businesses to accelerate customer lifetime value and attain predictable growth by better serving and retaining customers. Totango concurrently announced its vision for the Customer Centered Economy as well as general availability and new features of its Spark platform.

Totango’s technology empowers large enterprises with democratized access to customer data and customer success insights so they can compete and win in today’s Customer Centered Economy. SAP C/4HANA is an integrated suite that offers cloud solutions for marketing, commerce, sales, service and customer data – and uses technologies like machine learning to power real-time engagements.

“Totango is working with SAP to bring a customer-centered paradigm to the mainstream enterprise. As more and more enterprises move to recurring revenue business models, customer lifetime value must be at the heart of their growth strategy,” said Guy Nirpaz, founder and CEO, Totango. “While most applications and homegrown customer success solutions fail to provide actionable insights on collected customer data, Totango’s solution addresses this critical gap for enterprise customers, enabling them to become customer centered, complete their digital transformation and drive ongoing business results.”

Guy Nirpaz and Ken Hamel, Executive VP of Global Sales Operations at SAP, discussed the partnership, Totango’s platform in action and best practices for implementing a customer success solution during the SAP Customer Experience Live keynote in Barcelona.

Totango solutions are now available on the SAP App Center, the digital marketplace for SAP partner offerings.

About Totango
Totango is the leading Customer Success solution for the enterprise. Our platform provides access to all customer information, best practices and relevant metrics so enterprises can proactively and intelligently operate their company around their customers. Leading customer-centric enterprises such as Dimension Data, Monster and Zoom use Totango to drive customer adoption, retention, expansion and advocacy.

SAP and SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

SOURCE Totango Inc.


ON24 CMO Joe Hyland

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews honors Hyland alongside leaders from Fidelity, SAP, and Experian

With over 63 percent of marketers saying that marketing technology innovation has evolved rapidly in the past three years, it’s vital to have leaders that keep pace with the field’s accelerating evolution. That’s why ON24 is proud to announce that DMNews, a marketing publication, is honoring ON24 CMO Joe Hyland as one of their “40 Under 40” for 2018.

The 40 Under 40 honorees are chosen by the editorial staff at DMNews. The award “recognizes the new generations of marketers, across brands, agencies, and vendors, who are not only succeeding, but excelling, in their marketing careers.” The winners included marketing executives from Fidelity, SAP and Experian.

“At ON24, it’s a great challenge and thrill to be able to market to our fellow marketers,” says Hyland. “Everyday our marketing team is living and breathing the same things that our customers are living and breathing, and that inspires us to work even harder. This award is truly a credit to our entire team and their hard work.”

In the age of marketing automation, Hyland’s relentless focus on the customer and on creating authentic human engagement at scale has helped ON24 stand out from its competitors. Since Hyland joined ON24 in 2015, he’s brought innovation to his marketing team and to marketers around the world. The company has doubled its number of customers since he joined. ON24 now serves 40 percent of Fortune 100 corporations.

Hyland also launched “Webinar World,” a global event series that has seen thousands of attendees and featured sold out events this year in San FranciscoSydneyLondon, and Singapore. He also developed the recurring “CMO Confessions” podcast series featured on the ON24 blog, which interviews leading marketing executives like the CMO of HubSpot and CMO of Engagio.

Prior to his work at ON24, Hyland built world-class marketing departments that fuel corporate growth and deliver tangible results. Hyland was previously CMO at Taulia, a SaaS platform and network for supplier financing. His work at Taulia was cited by Forrester for innovative marketing, particularly the team’s award-winning storytelling and video marketing. A Dartmouth graduate, Hyland is active in the entrepreneurial community, serving as an advisor on strategy and positioning for many startups.

The winners will be celebrated at a dinner on November 6 in New York City.

Want to learn how ON24 can make you a marketing superstar? Check out our Webinar Best Practices Series.

About ON24, Inc.

ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including LondonMunichSingaporeStockholm and Sydney. For more information, visit


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Monster Announces Steve DeLisle As Chief Technology Officer

Monster Announces Steve DeLisle As Chief Technology Officer

Monster, a leading solution for connecting people and jobs, today announced that it has named Steve DeLisle as Chief Technology Officer. DeLisle, who will join the company on October 22, 2018, will be responsible for all aspects of the global technology organization, including infrastructure, business applications, security, product engineering and architecture.

DeLisle joins Monster from IBM, where he led a global team of over 500 engineers in his role as Vice President of Engineering, Watson Commerce and Supply Chain. DeLisle will leverage his experience in transforming the Watson Commerce and Supply Chain engineering organization, where he implemented agile practices, migrated the product suite to the cloud, introduced microservices, and evolved the product and engineering culture, in his role at Monster.

“Monster is constantly working to improve its core products, as well as develop innovative new products to produce better quality candidates for recruiters and better outcomes for candidates, and it was clear we needed a technology expert who could help us deliver on our ambitious roadmap,” said Scott Gutz, Chief Executive Officer, Monster, who joined the company in July. “Bringing someone with Steve’s background and leadership skills in to continue the transformation and lead the team is an important next step. His strong track record of successfully building software in large globally distributed technology organizations, coupled with his start-up experience, makes him a great fit to lead the next phase of our technology turnaround.”

“Monster is at a critical point in its evolution and its technological capabilities are paramount to its continued future success,” said DeLisle. “I’m excited about the opportunity to work with the team to ensure Monster is able to realize its core purpose of delivering quantifiable value for candidates and employers.”

Prior to IBM, Steve held architecture and engineering leadership positions at Unica, a marketing software maker that was acquired by IBM in 2010. He has also been in technical leadership roles at several start-ups. DeLisle holds a Master of Science in Computer Science and Engineering, as well as a Bachelor of Science, from the University of Connecticut. He will be based in Weston, Mass.

Visit the Monster website or download the Monster app (iOSGoogle Play) to find your next job.

About Monster 
Monster is a global leader in connecting people and jobs. Every day, Monster makes meaningful human connections that advance lives and strengthen businesses by helping individuals find better jobs and employers find the best talent. For more than 20 years, Monster has worked to transform the recruiting industry. Today, the company leverages advanced technology using intelligent digital, social and mobile solutions, including the flagship website®, Monster’s innovative app, and a vast array of products and services. Monster is a digital venture owned by Randstad North America, a subsidiary of Randstad Holding, a $26 billion (US) global provider of HR services.

SOURCE Monster

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Blis Announces Aaron McKee as New Chief Technology Officer

Blis Announces Aaron McKee as New Chief Technology Officer

Senior management team continues to grow following appointment of new CMO in August

Blis, the global pioneer in advanced location data technology, today announced the appointment of Aaron McKee as Chief Technology Officer. In this position, Aaron is responsible for leading the company’s engineering team and driving the next phase of innovation and growth for Blis’ advertising solutions around the world. He reports directly to Blis CEO Greg Isbister and serves on the company’s leadership team.

Aaron is a seasoned technology executive with a history of building products at the intersection of big data and machine learning. He has 25 years of professional experience in the technology sector, including serving as CTO at both Skimlinks and Job Today, both sector-leading consumer and B2B marketplace companies. As CTO of Struq, a performance advertising technology company later acquired by Quantcast, he was one of the first to bring a deep use of machine learning to dynamic content personalization and programmatic advertising. He helped break web server performance records at Intel and launched the first modern local search product at

“As well as his track record in martech and machine learning, Aaron brings a strong commercial focus. What particularly impressed us is how he gets involved across the entire ecosystem of a company, from investors to sales teams and support. This hands-on attitude combined with his first-class tech company experience will undoubtedly be an asset as we seek to drive revenue through our proprietary data and analytics solutions for our clients. It is the ideal time for a strong leader like Aaron to join our team and steer our technological innovation,” said Greg Isbister, CEO of Blis.

Aaron comes to Blis as the company doubles down in developing and growing its cutting-edge technical offerings with a recently launched global blockchain pilot platform with IBM to further address the challenges brands are facing around transparency and verification of data. He joins Microsoft veteran Diane Perlman as the newest members of Blis’ senior leadership team. Perlman came on board in August as CMO when Blis also announced record growth in the U.S. market resulting in the expansion into ChicagoAtlanta and Washington, DC (with plans to open additional locations in Los Angeles and Toronto by the end of this year).

“Ever since getting my first computer as a child and learning to program, I’ve been a self-confessed nerd. I’m passionate about technology and solving interesting and complex problems,” said McKee. “Joining Blis is a chance to contribute to a market-leading company at an exciting stage of growth and expansion. I’m looking forward to being part of a team that’s single minded about building great products and astounding users.”

About Blis
Blis is the global pioneer in location data. The company’s proprietary technology and platform helps agencies and brands use location data to better understand consumer behaviour, allowing for effective targeted advertising to drive business outcomes. The Blis team believes that where you go defines who you are, and advertisers must capitalise on these insights for meaningful marketing experiences across devices. Blis’ technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by location experts or can work in an agnostic service model of their choice.  Since creating the world’s first location data technology platform in 2004, Blis has grown to be a global company with 24 offices across 5 continents. Blis’ clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot. To learn more, visit

Media Contact:
Jamie Crespi
VP, Marketing


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LivePerson Acquires Conversable

LivePerson Acquires Conversable

Extends LiveEngage conversational commerce platform with Conversable’s AI conversational capabilities for social and marketing

LivePerson, Inc. (NASDAQ: LPSN), a leading provider of conversational commerce solutions, today announced that it has acquired Conversable, a leading conversational intelligence platform focused on social and marketing use cases, with a speciality in conversational commerce for the quick service restaurant and hospitality industries. The acquisition brings additional AI, social listening and outbound messaging campaign management capabilities to LivePerson and its market-leading conversational commerce platform LiveEngage. Conversable’s solutions have been adopted by household name brands across the hospitality, entertainment, tech and other industries. Conversable’s AI and automation development teams will join LivePerson’s global product and technology organization.

“Conversational commerce is about using AI and natural language – a conversation – to interact with a brand,” said Robert LoCascio, CEO and founder of LivePerson. “Consumers do not want to download more apps or navigate websites to order ahead. They want to type, tap or voice order what they want from the messaging services they already enjoy. Conversable brings to LivePerson proven social and marketing capabilities that will enhance our conversational commerce solutions, along with a set of templates and integrations that accelerate bot development for common consumer requests, and commerce tasks like ordering ahead at restaurants. We are excited for their talented team to join our global product and technology organization and the work we’ve been doing on conversational commerce in telecommunications, financial services, retail, travel and automotive.”

More than forty percent of messaging conversations on LivePerson’s LiveEngage platform already include some form of AI bot and automation. LiveEngage enables brands to connect with and create consumer experiences across SMS; popular messaging services such as Facebook Messenger; voice assistants; and a brand’s own apps, website and phone systems. LiveEngage brings together the AI and automations necessary to operate these consumer experiences at scale, along with the backend integrations to offer capabilities such as payments and order status updates. A workspace for customer care and sales agents is provided to monitor and support the experience where automation does not. Rich analytics help brands understand the true voice of their customer and capitalize on unmet needs.

“We are excited for Conversable to join LivePerson in taking conversational commerce to the mainstream market,” adds Ben Lamm, co-founder and CEO of Conversable. “Conversation is a transformative interface and an unprecedented opportunity. Businesses that get started early will have the most important advantage in the AI era: high-fidelity data to train machine learning models. In bringing together our companies, we are paving the way to intuitive and authentic brand conversations throughout the entire customer lifecycle, but the value doesn’t stop there. These conversations arm businesses with a new level of customer understanding.”

“Conversable has been an outstanding and innovative partner that has helped us chart new ways to better serve and understand our guests, using the messaging channels they love,” said Sherif Mityas, Chief Experience Officer for TGI Friday’s. “We are very excited about the combined value and innovation that will stem from Conversable’s industry expertise coupled with LivePerson’s leading conversational AI platform for the enterprise.”

The Conversable acquisition brings a suite of complementary tools for building and deploying both structured and unstructured conversations, as well as social listening and outbound campaign management capabilities. Conversable also brings an innovative integration with GM Onstar to facilitate in-car ordering and other brand engagements.

Financial terms of the transaction were not disclosed. The acquisition is not expected to have a material impact on LivePerson’s results of operations for the full year ending Dec. 31, 2018.

About LivePerson, Inc.  
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit

About Conversable
Conversable is a leading conversational intelligence platform. We power the intersection of AI with messaging and voice. Our AI-driven platform helps brands reach their customers with automated experiences on all major messaging and voice applications. Global brands trust our technology to enable conversational commerce, resolve common customer requests, and deliver content on-demand to reach their customers where they are. Conversable was founded by Andrew Busey, CPO and Chairman, and Ben Lamm, CEO. The company is headquartered in Austin, Texas, with additional offices in Dallas. To learn more, please visit

Safe Harbor Provision 
Statements in this press release regarding LivePerson that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause actual future events or results to differ materially from such statements.  Any such forward-looking statements, including but not limited to financial guidance, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  It is routine for our internal projections and expectations to change as the quarter and year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change.  Although these expectations may change, we are under no obligation to inform you if they do.  Actual events or results may differ materially from those contained in the projections or forward-looking statements.  Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: potential fluctuations in our quarterly revenue and operating results; competition in the market for digital engagement technology; our ability to retain existing clients and attract new clients; potential adverse impact due to foreign currency exchange rate fluctuations; privacy concerns relating to the Internet that could result in new legislation or negative public perception; risks related to new regulatory or other legal requirements that could materially impact our business; our ability to effectively operate on mobile devices; failures or security breaches in our services, those of our third party providers, or in the websites of our customers; risks related to industry-specific regulation and unfavorable industry-specific laws, regulations or interpretive positions; the adverse effect that the global economic downturn may have on our business and results of operations; economic conditions and regulatory changes caused by the United Kingdom’slikely exit from the European Union; our ability to retain key personnel, attract new personnel and to manage staff attrition; risks related to the ability to successfully integrate past or potential future acquisitions; additional regulatory requirements, tax liabilities, currency exchange rate fluctuations and other risks as we expand internationally and/or as we expand into direct-to-consumer services; risks related to the regulation or possible misappropriation of personal information belonging to our customers’ Internet users; potential failure to meeting service level commitments to certain customers; risks related to protecting our intellectual property rights or potential infringement of the intellectual property rights of third parties; legal liability and/or negative publicity for the services provided to consumers via our technology platforms; technology systems beyond our control and technology-related defects that could disrupt the LivePerson services; errors, failures or “bugs” in our products may be difficult to correct; increased allowances for doubtful accounts as a result of an increasing amount of receivables due from customers with greater credit risk; payment-related risks; delays in our implementation cycles; impairments to goodwill that result in significant charges to earnings; risks associated with the recent volatility in the capital markets; our ability to secure additional financing to execute our business strategy; our ability to license necessary third party software for use in our products and services, and our ability to successfully integrate third party software; our ability to maintain our reputation; risks related to our recognition of revenue from subscriptions; our lengthy sales cycles; risks related to our operations in Israel, and the civil and political unrest in that region; changes in accounting principles generally accepted in the United States; risks associated with our current or any future stock repurchase programs, including whether such programs will enhance long-term stockholder value, and whether such stock repurchases could increase the volatility of the price of our common stock and diminish our cash reserves; natural catastrophic events and interruption to our business by man-made problems; the high volatility of our stock price; and risks related to our common stock being traded on more than one securities exchange. This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements.  Readers are referred to the reports and documents filed from time to time by us with the Securities and Exchange Commission for a discussion of these and other important factors that could cause actual results to differ from those discussed in forward-looking statements.

Allison Franzese

SOURCE LivePerson, Inc.

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Rollick to Acquire AVALA Marketing Group

Rollick to Acquire AVALA Marketing Group

With the expected acquisition of AVALA Marketing Group on September 30, 2018Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient and effective end-to-end marketing solution. Rollick will become the first enterprise lead management solution connecting OEMs and dealers in the marine, powersports, RV and industrial equipment industries for a seamless retail shopping experience.

Rollick sends dealers and OEMs in the Rollick network higher quality buyers that convert at a higher rate, and with AVALAs technology, will also increase post-sale customer satisfaction and loyalty. The company offers the fair, open and connected shopping experience that modern buyers expect.

For over 20 years, the team at AVALA have focused on digital strategy for OEMs in the marine, RV and industrial equipment industries. AVALA is the only OEM-to-dealer marketing automation, lead nurturing and loyalty management platform with this specific vertical focus.

“Over the last several months we began to search for a partner that was committed to investing in our clients, employees and technology,” said Steve Pizzolato, founder and CEO of AVALA Marketing Group. “Rollick also offers a dealer complement to our OEM strategic positioning and a technical complement to our Aimbase Marketing Automation and CX software,” Pizzolato said. “Rollick checked all of the boxes and after meeting the leadership team, it immediately felt like a natural fit.”

“Steve has built an incredible company, and his deep experience, insights and leadership will continue to be invaluable,” said Bernie Brenner, CEO of Rollick. “We look forward to accelerating investment in the robust marketing solutions the AVALA team has built, and are confident that this combined platform creates many opportunities to better serve our customers, partners and buyers in the recreation and industrial equipment industries,” Brenner said.

When the deal closes on September 30, Rollick Outdoor, Inc. will change its corporate name to Rollick, Inc. and AVALA Marketing Group, Inc. will become AVALA Inc., a Rollick Company.

Pivot Stage Partners and founder Jason Jamijian served as exclusive adviser to AVALA.

About Rollick, Inc.
Rollick, along with its subsidiary company AVALA, connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 60 manufacturers and an affinity partner network with access to over 50 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick and AVALA.

Jodi Bart Holzband

SOURCE Rollick
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MRP Prelytix 2.2 Enhances AI-Driven Personalization

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest predictive analytics software optimizes dynamic display advertising.

MRP, the leading global provider of AI-powered customer acquisition software and services, today announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.

The latest release of MRP Prelytix, powered by Kx technology, the leading in-memory, time-series operational intelligence platform, gives subscribers the ability to create customized, unique and purpose-built segments based on firmographic, demographic and engagement data. This allows subscribers to activate dynamic display advertising using the most appropriately timed message with flexibility to change the message based on real-time insights. The latest update also features improved in-depth reporting and analytics. Enhanced attribution capabilities help marketers demonstrate ROI and understand the impact of their work across all tactics. When layering on dynamic creative, MRP Prelytix subscribers, on average, see click-through rates double compared to previous campaigns and more importantly, a substantial increase in pipeline and deal size.

“We are always focused on empowering our customers with buyer journey insight and predictive analytics that fuel impactful account-based marketing strategy and execution,” said MRP President and CEO Kevin Cunningham. “The MRP Prelytix 2.2 update is a major step forward in our AI-powered software platform. It prepares marketing and sales teams to connect with accounts in a meaningful, targeted way to drive profitable outcomes.”

MRP Prelytix 2.2 advances AI-driven personalization of dynamic display advertising based on buyer journey insights and highly tailored audience segments. Moreover, enhancements to MRP’s product extends attribution and analytics to landing pages to measure the real impact of display ads in terms of business outcomes, providing insights about tactics and conversions to better recognize what is most effective.

MRP clients will automatically be upgraded to MRP Prelytix 2.2. Learn more about MRP Prelytix 2.2 by scheduling a demo.

About MRP
MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. MRP has 10 offices, 550 employees and covers over 100 countries around the globe.

Visit for more information.

About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.

For more information about Kx please visit For general inquiries, write to

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across EuropeNorth America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.


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affinio joins adobe and episerver

Affinio joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as part of Microsoft’s Intelligent Customer Journey for Retail, providing a new level of customer intelligence to retailers.

HALIFAXSept. 12, 2018 /PRNewswire/ – Affinio, Inc., the AI-Powered Consumer Intelligence Platform, today announced it has been selected as part of Microsoft’s Intelligent Customer Journey for Retail alongside Adobe and Episerver. The Intelligent Customer Journey for Retail provides Microsoft’s retail customers with a seamless, personalized shopping experience across every step of their shopping journey.

In April 2018, Affinio announced its offering with Microsoft’s Global Consumer Goods and Retail Solutions teams on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Today, as an addition to the Intelligent Customer Journey for Retail, Affinio is continuing to help Microsoft customers gain a better understanding of the behaviors, interests, and affinity patterns laying hidden within their customer data sets.

“Our team is thrilled to be working with Microsoft, Adobe and their retail and consumer good customers. Our solution will help them power high-performing marketing strategies with built-in AI technology that uncovers and visualizes unique consumer segments based on their common behaviours, interests and affinities.” shares Tim Burke, founder and CEO of Affinio.

Duncan Taylor, Global Industry Director’s Lead, Microsoft Global Industry Marketing, Microsoft Corp. said, “Affinio’s addition to the Intelligent Customer Journey will provide tremendous value to our customers. Their AI-driven solution reveals those hidden consumer insights that will help our retail and consumer goods customers develop compelling marketing strategies that enable personalization-at-scale.”

Visit Affinio on the Microsoft The Intelligent Customer Journey for Retail page. To learn more about Affinio,

About Affinio

The Affinio AI-Powered Consumer Intelligence platform helps marketers gain a deep understanding of consumers based on their behavioral patterns, interests, and affinities. Using our patented Graph technology, segmentation and visualizations, Affinio reveals naturally-forming clusters within any consumer data set without ever being told what to look for. Affinio is trusted by customers worldwide including BBC Studios, Unilever, and Lionsgate.

Follow Affinio on Twitter 

Follow Affinio on LinkedIn

SOURCE Affinio


Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Funds will be used to accelerate growth and further expand predictive capabilities

CloudCherry, the Customer Experience Management (CEM) platform that combines customer journey mapping, out-of-the-box integrations, and predictive analytics to provide unparalleled speed-to-insight, today announced they have raised $9 million in Series A funding. The investment is led by Pelion Venture Partners with additional funds coming from existing investors: Cisco Investments, Vertex Ventures and IDG Ventures India. Donald Tucker, Head of Collaboration Corporate Development and Venture Investments at Cisco, and Brett Wingo, Senior Vice President, CX Platforms at Cisco, will both join the CloudCherry Board of Directors as Observers.

CloudCherry’s revenue has more than tripled over the past twelve months. The company has added to its customer roster global iconic brands such as Puma, Cisco, DBS Bank and Petronas; and has gained deep mid-market traction in the credit union segment with customer wins such as Clearview and Solarity.

In an economy where customer experience trumps price and product, the CloudCherry platform helps these organizations exceed customer expectations and deliver business outcomes through its three pillars of customer experience:

  • Measuring the Customer Journey: Understanding the customer experience through a continuous collection of moments across their journey.
  • Gaining a 360o of the Customer: Bringing disparate data together to enable actionable insights, proactive support and advanced marketing automation.
  • Becoming Predictive: Understanding predictively how changes to the customer experience will affect outcomes and impact financial metrics.

“Great companies combine visionary products that solve difficult problems; a strong, execution-focused management team; and a culture that attracts brilliant, passionate people determined to succeed and change the world for the better,” said Chris Cooper, Partner at Pelion Venture Partners. “In CloudCherry, we believe we’ve found this perfect storm and are excited to work with Vinod and his team to create the next global Customer Experience (CX) market leader.”

“In less than two years, we’ve taken market share from older, established players; drawn attention and coverage from the leading analyst firms; and have established partnerships with industry behemoths including Microsoft and Nielsen,” added Vinod Muthukrishnan, Founder and CEO at CloudCherry. “We are excited to have a partner like Pelion who share our values, match our passion, and provide the know-how and network to help us accelerate our next phase of growth.”

CloudCherry will use the capital to build on its early successes and aggressively grow its North American Sales and Marketing teams, build out its go-to-market capabilities, and expand its technological lead through a laser focus on Data Sciences for CX.

According to Julian Poulter, research director at Gartner, “The Customer Experience Relationship Management market grew 15.5% to $42.14 billion, the largest software market tracked by Gartner, with SaaS’s agility and flexibility being big drivers.” Pratima Amonkar, Regional Director – Cloud Solution Partners at Microsoft added: “Our partnership with CloudCherry seeks to deliver value to our enterprise customers and help transform businesses. With a truly innovative approach to customer experience management, CloudCherry’s platform provides business outcomes across industries. By leveraging intelligent Azure Cognitive Services, the CloudCherry solution delivers predictive analytics that has impactful results.”

To learn more about CloudCherry, visit

Gartner Market Share Analysis: Customer Experience and Relationship Management Software, Worldwide, 2017, July 2018.

Media Contact:

Dawn Poulos


SOURCE CloudCherry

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