In the wake of MozCon 2023, the age-old debate resurfaced: Is SEO on its deathbed? Despite these proclamations, recent findings from eMarketer reveal a staggering 46% surge in CMO investment in SEO this year. Is this a signal of its resilience or merely a temporary resurgence?
Experienced SEO professionals perceive SEO as an ever-evolving dance with algorithms across various platforms. While each platform may have unique preferences—YouTube favors a distinct style, and TikTok embraces newcomers—SEO remains a universal language in the digital sphere.
Sam Rahimi, VP of Earned and Owned Media at AdCellerant, distills the MozCon insights into three crucial points in a recent blog: Is SEO Dead, Alive, or More Resilient Than Ever?
- Standardization in SEO. SEO strives to enhance user experiences and prioritize quality over outdated tactics.
- SEO in the A.I. Era. Opportunities arise for inclusion in AI-driven results, a space where brands can shine amid evolving search landscapes.
- SEO Rules: Adaptability and Refinement. SEO demands adaptability, and stagnation will hinder its progress.
At AdCellerant, we embrace SEO’s evolutionary trajectory. Our redefined optimization strategies, from dynamic listings to cutting-edge content tools, empower partners to navigate the evolving digital terrain. As 2024 looms, AdCellerant pledges continued commitment, emphasizing local solutions and video-centric optimizations.
For more such updates, follow us on Google News Martech News