Channel, Partner & Local Marketing

Adwanted USA, Parent Company of SRDS, launches SRDS Academy 2.0

The online certification program provides students and media professionals with a toolbox of essential skills and insights into becoming a media planning expert.
Adwanted USA

Adwanted USA, the first point of call for the advertising industry providing data, software, and content, and owner of Standard Rate and Data Service (SRDS), the industry standard for media planning and media buying, today announced an enhanced online certification course, SRDS Academy, an accredited program that is available for students and media professionals to obtain media training and resume enhancing skills. The self-paced learning program uses SRDS media planning data with expert instruction and realistic scenarios in media planning and buying to develop media plans in multichannel media including print, broadcast, TV, podcasts, digital, connected TV, and Diversity, Equity, and Inclusion (DEI).

“SRDS is proud to offer a streamlined and comprehensive learning experience for students and agency professionals,” said Heather Petaccio, CEO at Adwanted USA. “SRDS Academy is a testament to our dedication to shaping the next generation of advertising professionals and training new market entrants alike. The program is designed to empower students and media professionals with practical skills and knowledge to prepare them for success in the dynamic world of media. We are excited to provide future and new, media planners and buyers with practical experience and tools that can apply to real-life situations and their college experiences and courses.”

SRDS Academy opens doors for students and media planners with access to real-life media planning scenarios and different media channels, teaching them effective cross-channel marketing. SRDS Academy includes 10 courses for each media type, including DEI, out-of-home, digital, business publication, radio, podcast, linear TV, connected TV, consumer magazine, newspaper, and 1 summary course encompassing all media types. Educating current and existing media professionals on the significance of utilizing various research platforms for market research is beneficial to not only the students and professors but employers as well.

Throughout the course, students and media professionals will learn:

  • How to assess and evaluate media properties to determine if they are right for a brand
  • To make purchasing decisions as a media planner
  • Important terminology related to media planning and buying

For professors, SRDS Academy effortlessly integrates into lesson plans, streamlining the teaching process. The program includes automated grading, helpful resources, and real-world scenarios to prepare students for advertising careers, enhancing their resumes with accredited certifications for success in the industry.

SRDS combines media seller information and third-party research into one centralized platform.

To learn more about SRDS Academy, visit

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