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Alida Set to Supercharge Research at Activate 2024

Alida headlines influential research experts and innovative global brands at this year’s annual customer conference

Alida, a leader in user research, announced it will host its annual global event, Activate, on June 4 and 5, 2024. Research and insights professionals in attendance will learn from industry experts, explore best practices and discover how to connect with the right audiences to make a bigger impact on their organizations.

This year’s event will feature keynotes from prominent industry thought leaders Leonard Murphy, Chief Advisor for Insights and Development at Greenbook, Judd Antin, Product and User Experience expert, and Cory Lebson, Principal User Experience Research Consultant at Lebsontech LLC. The event will also showcase best-in-class insights programs from top brands including ADEO, Cabot Creamery, Politico, Volvo Cars, and more.

Sessions at this year’s Activate will uncover innovative approaches to tackling today’s most pressing issues in user research. The event will equip brands with best practices for collecting and leveraging user insights, empowering them to supercharge their research approach.

“I’m excited to connect with other industry leaders, exchange ideas, and get inspired at Activate,” said Murphy. “With today’s research landscape evolving rapidly, collaborating and learning from each other is essential. I look forward to sharing more about generative AI and how research teams can get ahead and continue driving meaningful impact in this new world.”

The event will also include “Workshop Day”, an interactive training day led by Alida industry experts and research professionals including a featured session on UX Research led by Cory Lebson. The workshop will dig deeper into how brands can level up their research programs, get buy-in from stakeholders, and generate more value from their insight efforts.

Additionally, Activate will feature an Alida product session led by Mary Kay Evans, CMO, and Connel O’Reilly, Vice President of Product Management at Alida. This exclusive look at Alida’s newest product release will uncover how the newest platform enhancements are empowering researchers with enhanced scale, efficiency, and engagement to support them in effectively managing and engaging with their communities. Among these new features, Alida has launched automated survey translations, simplifying multilingual research initiatives.

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