Digital Asset Management

Aprimo appoints Prabhakar Gopalan as Chief Operating Officer

Seasoned product and market strategy leader to propel innovation and growth

Aprimo, the leader in digital asset management and marketing resource management solutions, today announced the appointment of Prabhakar Gopalan as its new Chief Operating Officer. With over 20 years of experience in B2B SaaS, Prabhakar brings a wealth of experience and expertise in product management, marketing and strategy, making him a valuable addition to the Aprimo leadership team.

Prabhakar joins Aprimo from PG Consulting, his growth consulting practice advising tech startup CEOs, where he served as the chief revenue officer. In this role, he helped chief executive officers at venture capital and private equity-backed B2B SaaS companies grow with full-stack revenue strategies and implementation services. Additionally, as the founder and principal of PG Consulting, Prabhakar led advisory services for CEOs in organizations of all sizes, from early-stage startups to Fortune 50 companies. Prior to Aprimo, Prabhakar also held senior executive positions at TeleVet, Cision and TrendKite, contributing to successful exits and driving business growth.

“Prabhakar brings a unique combination of strategic insight, operational acumen and revenue growth expertise that perfectly complements Aprimo’s vision for innovation and customer success,” said Erik Huddleston, CEO of Aprimo. “As we continue to lead the digital asset management space, I look forward to working closely with Prabhakar to accelerate our growth trajectory further and deliver even greater value to our customers worldwide.”

In his new role, Prabhakar will focus on optimizing Aprimo’s operational efficiency, driving growth initiatives, and fostering a culture of innovation and excellence. His expertise in product and market strategy, coupled with his hands-on approach to building customer acquisition and retention engines, will be instrumental in advancing Aprimo’s position as a leader in digital asset management and content operations.

“I am excited to join the team at such a transformative time in the industry,” said Gopalan.
“Aprimo has a strong reputation for pioneering innovation and collaboration. I look forward to contributing to its journey of empowering businesses with solutions that transform content and marketing strategies, ensuring they remain ahead in this era of rapid technological evolution.”

Prabhakar’s appointment comes at an important time as the company continues to innovate and expand its product offerings, particularly with the rise of generative AI technology that has introduced new possibilities within Aprimo’s solutions for accelerating productivity, improving efficiency, and achieving unprecedented content personalization. His leadership will be instrumental in driving Aprimo’s growth and delivering exceptional value to customers.

Prabhakar assumes the COO position immediately. To learn more about Aprimo, please visit

About Aprimo

Aprimo’s AI-powered content operations platform helps your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Recognized by Forrester for its digital asset management and marketing resource management software, Aprimo has been named the leading vendor in the Wave Reports for DAM and MRM due to its continued innovation in AI and vision for generative AI solutions. Aprimo provides customers with a future-proofed 360° view into content strategy, planning, collaboration, and delivery across all teams and locations in real time to help your teams manage, measure, and monetize your digital assets. Learn more at

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