Brand Engagement Network (“BEN”), an emerging provider of personalized customer engagement AI technology and human-like AI avatars, today announced the appointment of Janine Grasso to its Board of Directors, effective on the closing of its previously announced business combination with DHC Acquisition Corp. Grasso is a seasoned business executive with more than 20 years in the technology industry. She specializes in helping brands with organic and inorganic growth by leveraging strong go-to-market strategy and execution, strategic partnerships and mergers and acquisitions. Grasso is currently the Group Vice President at DocuSign where she is leading the global ecosystem organization, which includes DocuSign’s strategic partners, resellers, system integrators, and DocuSign’s large global ISV ecosystem.
“With technology on the bleeding edge of what’s possible in AI, we are working hard to keep pace with growing momentum and market traction,” said Michael Zacharski, CEO of BEN. “Janine’s experience and expertise with helping businesses effectively scale in disruptive markets will be critical as we continue to innovate our platform and bring value to our customers.”
Grasso has held multiple executive leadership positions at large technology-driven enterprises and has completed more than 30 transactions including acquisitions, divestitures, IP and strategic partnerships. Prior to joining DocuSign, Grasso was the Vice President of Business Development at Verizon where she was focused on edge computing and helping drive long-term value at the corporate level. Prior to her time at Verizon, Grasso held multiple executive leadership positions at IBM where she led the IBM Blockchain strategy and ecosystem organization which included managing a large matrix team, establishing several blockchain networks, designing and executing new business models and leading several strategic partnerships.
“AI is at the core of how we are going to be doing business going forward, but being able to bring that to the consumer level and remain focused is critical,” added Grasso. “BEN embodies all the key characteristics of a market disrupter and the company’s focused approach is going to be a key differentiator. I see BEN as the next, ‘Intel Inside’ solution that will bring AI technology to the forefront. I look forward to working closely with the BEN team to help them think through the distribution model and strategy and ensure that we get the technology into the hands of thousands and thousands of customers in a smart and effective way.”
For more information about BEN and how the company is helping organizations and consumers across various industries, please visit: www.beninc.ai
For more such updates, follow us on Google News Martech News