Digital Asset Management

Bynder releases new survey results


A recent survey has found that news articles are the main form of written copy that  consumers believe should be human-made.

Google recently launched a program for a group of publishers, which offers access to AI tools in order to help them produce content (Source: AdWeek).

Bynder recently conducted a survey of 2,000 consumers in the UK & US, which uncovered that news articles are the form of written copy that consumers believe should be written by a human, more so than any other form.

51% of consumers believe that news stories should be written by a person, which was followed by service reviews (50%) and then advice guides (41%).

Commenting on the findings, Steve Vinall from Bynder said:

“Google is reportedly testing a new software which will help journalists write articles. This is no surprise, given that as AI is evolving, it is helping to speed up processes in a number of industries.” 

“However the use of AI in journalism should be carefully monitored. A spokesperson from Google has rightfully discussed best practice, which will involve the human-element required in journalism, involving creating and fact-checking their articles.” 

“In our recent survey, we found that out of a range of types of written copy, news stories were ranked by consumers as the format which should be created by a human. Journalists should ensure that articles still have the human feel of utilising AI tools to avoid reader dissatisfaction or even distrust.”

About Bynder: 

Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.

Bynder’s 500+ employees, known as ‘Byndies’; together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.7M users across 3,700 organisations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, the United States, Spain, UK, Australia, and UAE.

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