Digital Advertising

CEO of Collective Audience Inducted into NJ Advertising Hall of Fame

Garden State’s Leading Marketing Association Recognizes Extraordinary Career of Peter Bordes and His Many Contributions to the Advertising & Marketing Industry

Collective Audience, Inc., a leading innovator of audience-based performance advertising and media solutions, announced its CEO, Peter Bordes, has been inducted into the The New Jersey Ad Club Advertising Hall of Fame in recognition of his many career achievements and their contribution to the industry.

He was joined by Edward Burns of New Jersey Advance Media; Michelle Lazzarotti of Saint Peter’s University Hospital; Ken Lombardo of SGW Integrated Marketing; and Tom Sullivan of Princeton Partners. The five new inductees will be honored during a ceremony on June 5, 2024, at The Highlawn in West Orange, New Jersey.

“Congratulations to our new Hall of Fame inductees, who have demonstrated leadership, creativity, and professional integrity throughout their careers,” stated NJ Ad Club president, Christian Estrellado. “Each has advanced the advertising profession in New Jersey and exemplifies everything that makes our state’s advertising and marketing industry so special.”

Commented Bordes: “I am greatly honored by this recognition, as it acknowledges my passion for all things media, advertising, technology and innovation, as well as my entrepreneurial heritage with Greater Media, Inc. which was founded by my father in New Jersey in the mid-50s.

“As a disruptor in the evolution of radio and cable TV, he inspired my passion for media and innovation that set me on my journey as an entrepreneur and as the digital transformation began to completely change the world of media and advertising. We have entered into one of the most exciting and meaningful phases of AdTech innovation, as the flat Orwellian interconnected world becomes a reality with every industry being digitally transformed.”

Bordes has been leading the growth and development of Collective Audience’s new end-to-end platform, AudienceDesk™ powered by AudienceCloud™. The cloud-based infrastructure platform was designed from the ground up as the next generation integrated digital advertising and media ecosystem. It empowers brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks unrealized value and introduces a new level of integrated collaboration.

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