CG Life specialty marketing communications agency Element CG, formerly The Market Element, announced a brand relaunch to align more closely with its focus on supporting emerging life sciences and biopharma companies with scientific marketing solutions. Jeremiah Worth, former CG Life Vice President of Digital Marketing, has been appointed Element CG’s Managing Director.
With a suite of comprehensive marketing services that includes brand and identity, digital, content, creative, and public relations, Element CG partners with early-stage life science and biopharma companies to translate complex science and activate their brands, scaling with them as they grow. They also support established brands with tactical production capabilities for projects or campaigns.
“It’s truly invigorating to work with companies at their early stages, taking their brands from aspirational to actualization, and Element CG’s brand relaunch affirms our team’s passion and scientific marketing expertise in making that happen,” said Jeremiah Worth, Element CG’s Managing Director.
“This brand relaunch actualizes where The Market Element team and our clients have organically evolved, so as Element CG, we’re excited to reach a broader audience of emerging life science companies, connecting our team of experts to their visionary leaders as they grow and scale. And, as a specialty agency on the larger CG Life platform, we’re able to support their unique growth trajectories, applying innovative strategies and tactics that are most appropriate for every phase of their progression.”
The agency will continue working with its legacy clients while identifying other life science companies that can benefit from its unique ability to translate complex scientific concepts into clear brand narratives and executions. Element CG clients have access to the expertise and networks on the CG Life platform, providing growth paths and partnerships within the agency infrastructure for different stages in their lifecycles.
David Ormesher, CEO of CG Life said, “The future of life science and biopharma is grounded in innovation, and Element CG is our answer to the request of many exciting, early-stage companies for a nimble, science-first partner to help bring their products to market. We are thrilled to introduce Element CG as an ‘agency within an agency.’ Together with CG Life, we can provide a seamless communications path to commercialization, from the earliest clinical stages through launch and growth.”
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