Digital Marketing

Concentric Equity Partners invests in Infusion Marketing

Concentric Equity Partners

Concentric Equity Partners (“CEP”) announced the partnership with Infusion Marketing Group, LLC (“Infusion” or the “Company”), a provider of data-driven analytics and marketing services for banks and credit unions. CEP will partner with Infusion’s Co-Founder and CEO Tim Keith, who will continue leading the business and retain a significant ownership stake.

Infusion, headquartered in Memphis, TN, has worked with hundreds of banks and credit unions across the U.S., helping clients generate more than $15 billion in new deposit and loan balances. Enabling these results is the Infusion Norm, a continually updating, proprietary database of over 10 billion normative data points from hundreds of peer institutions. The Infusion Norm allows clients to benchmark against peer institutions and provides robust insights into strengths, weaknesses, and unique growth opportunities. The Infusion Strategy Team has more than 100 combined years of banking, data analytics, and direct marketing experience. Since Tim Keith became CEO in 2019, the Company has emerged as a leader in digital marketing for community banks and credit unions, building on its foundation since 2007.

CEP is excited to partner with Tim and the entire Infusion management team to leverage the Company’s differentiated sales model, expansive proprietary dataset, and reputation with CEP’s considerable industry experience and network in the banking industry. Terms of the transaction were not disclosed.

“Infusion’s technology and amazing team, unlike many others, are able to provide key insights and marketing strategy to banks and credit unions,” said Todd Paul from CEP. “Partnering with Tim and the Infusion team is a natural fit with CEP. We are excited to leverage our banking and marketing expertise to help Infusion expand its ability to serve community banks and credit unions better.”

“In this process, we wanted to find a partner who was knowledgeable in the industry, trustworthy, and had the same values as our company,” said Co-Founder and Chief Executive Officer Tim Keith. “We are thrilled to join forces with CEP and scale up Infusion substantially.”

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