Optimization, Personalization & Testing

Insights
Optimization, Personalization & Testing

Omnichannel Lens Enhances Messaging With AI and Behavioral Insights

Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications … 0
Applause
Optimization, Personalization & Testing

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce: Applause

Applause, a world leader in testing and digital quality, announced the results of its fifth annual global survey on holiday … 0
Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 certification
Optimization, Personalization & Testing

IAS Achieves Accredited ISO 42001:2023 for AI Management System

Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 … 0
Brandtech
Optimization, Personalization & Testing

New Adobe & Brandtech Partner with Gen AI Integrations for Global Brands

The Brandtech Group and Adobe introduce a partnership to integrate the industry-leading and commercially safe Adobe Firefly Services into Brandtech’s … 0
AdCreative.ai
Optimization, Personalization & Testing

AdCreative.ai Launches Agency Partnership Program

AdCreative.ai, the world’s fastest-growing AI advertising platform, has launched its Agency Partnership Program to empower marketing and advertising agencies to integrate AI … 0