CourtAvenue expands leadership team with a new appointment


CourtAvenue, the fast-growing digital agency, has expanded its leadership team in Cincinnati by appointing Rory Foster as the Executive Director of CPG + Retail. Rory Foster, a Procter & Gamble brand builder with a remarkable track record, joins CourtAvenue to take on this newly created role.

“I am thrilled to join CourtAvenue, a company that shares my passion for innovation and disruptive thinking. I’m eager to contribute in their effort to pushing the limits and fostering growth within the CPG + Retail industry,” said Rory Foster.

Rory is a digital transformation expert with two decades of experience. He started by building digital properties for local media companies in Chicago, became an executive, and made innovations like the first in-house DSP. After a successful career, he opened a consulting practice, working with both startups and large corporations. This work led him to launching a successful DTC business for P&G in Vermont. While at P&G, he led the corporate disruptive innovation capability, followed by digital commerce for Oral Care, achieving double-digit CAGRs for the megabrands, in high-growth DTCs, marketplaces, and e-retail.

“Rory’s expertise, visionary leadership, and his eagerness to drive digital transformation make him an ideal addition to our team,” said CourtAvenue Partner, Michael Stich. “His deep expertise, fast mind and big spirit are already impressing clients and moving the needle in the direction we’re looking to go. Simply put, Rory fits in around here. We eagerly anticipate the contributions Rory will make as we continue to grow this sector of the business.”

CourtAvenue is a global agency composed of industry entrepreneurs and experts accelerating digital transformation for the world’s most ambitious companies. The agency works with clients to prioritize and actualize new avenues of digital and business growth by using data and insights to define growth verticals and modernizing business processes through emerging technologies. With its best-in-class commerce capabilities across owned and retail channels, the agency helps clients understand the customer needs they must address, the opportunities they have to differentiate, and the roadmap to bring it all to life. CourtAvenue drives clients closer to consumers by determining how to create human-centered interactions with the company, its services, and its products.

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