Display & Programmatic Advertising

Creative Realities expands partnership with Target Center

Top sports and entertainment arena scores big with winning digital signage solution

Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider of digital signage and place-based media solutions, today announced its partnership with Target Center to transform the fan experience with advanced digital signage technology. Through the partnership, Creative Realities will upgrade the arena’s full IPTV and digital signage platforms, including software, displays and video walls, as well as deliver content creation design and optimization strategy.

“Fan engagement is at the heart of everything we do at Target Center, and we’re thrilled to extend our partnership with Creative Realities to take our fan experience to the next level,” said Tom Reller, Sr. Director of Operations, Target Center. “With a deep understanding of our business objectives, Creative Realities will implement the most effective strategies gleaned from their experience with other sports and entertainment venues as we work to more deeply engage fans and build an even more exciting and captivating on-site experience.”

Located in the heart of downtown Minneapolis’ vibrant sports and entertainment district, Target Center is home to the NBA’s Minnesota Timberwolves and four-time WNBA world champion Minnesota Lynx. As one of the top arenas in the world with more than one million guests each year, Target Center had the goal of upgrading its entire digital signature infrastructure, using this to increase food and beverage sales along with improving sponsorship monetization throughout the venue.

After evaluating many integration partners and software platforms, Target Center – managed by ASM Global – selected Creative Realities due to its consultative approach to guiding technology selection and strategy, as well as its deep experience with top sports and entertainment venues. Creative Realities’ IPTV, Proprietary Digital Menu Board Software platform known as Clarity, and its customer content creation offering features future-proof elements that will drive greater operational efficiencies for the on-site team, support an engaging and fun fan experience, and equip the venue’s sponsorship team with more avenues to drive incremental revenue.

With planning currently in progress, Creative Realities and Target Center will define the complete rollout schedule during the 2023-2024 NBA season, coinciding this implementation with other planned venue upgrades. After implementation, Creative Realities will provide ongoing support with on-site event day operations, menu optimization services and content development services for the sponsorship team.

“Target Center’s state-of-the-art facility brings the future of entertainment to the present, and we’re thrilled to play an integral role in the fan experience,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “As sports and entertainment arenas begin integrating next-generation technologies like augmented and virtual reality to the on-site experience, digital signage will prove to be the delivery method of these new experiences and a game changer for innovative venues like Target Center.”

This partnership follows Creative Realities’ continued expansion in the sports and entertainment sector, with an impressive roster of clients that includes the Dallas Cowboys, the San Antonio Spurs, Texas Christian University, Memphis Grizzlies, Sacramento Kings, Minnesota Wild, Detroit Lions, New Orleans Saints the Baltimore Ravens and more. The company’s flagship sports offering, IPTV, allows venues to seamlessly stream engaging, informative and interactive content anywhere throughout the venue. Creative Realities also provides intelligent menu board solutions and cutting-edge experiential fan engagement technologies that serve to maximize sales and enhance the overall game-day experience.

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