Deerfield Agency, one of the leading health marketing and communications firms for health companies, announced Bill Veltre has joined as Executive Vice President, Head of Media. With nearly two decades of experience in healthcare marketing, Bill will direct paid media services for the agency, guiding further development of the company’s strategic and analytical approach to media and digital strategy.
“Bill’s appointment signifies an exciting milestone for Deerfield Agency as our media service offerings grow and we continue to enhance our media insights and reporting capabilities,” said Frank Burrell, Managing Partner at Deerfield. “Recognized as a dedicated media-enthusiast and provocative thought leader, Bill will explore new opportunities in digital marketing and reporting, helping our clients drive meaningful engagement with patients and health care professionals.”
Bill is a seasoned healthcare marketing professional with expertise in the successful integration of media, creative, and analytics. He has held key roles at Elsevier, Digitas Health, WPP (CMI), Publicis (PHM), AbbVie (formerly Allergan), and most recently served as Senior Director of Omnichannel Strategy at Bristol Myers Squibb. With a focus on both patient impact and business success, some of his most notable achievements include leading successful patient marketing initiatives for QULIPTA at AbbVie and paid promotions for the UBRELVY launch in the migraine category.
“I am thrilled to join the Deerfield team and play a key role in driving the agency’s continued success,” said Veltre. “Critical to pharmaceutical marketing is how to effectively engage with HCPs and patients and how we leverage insights to improve the effectiveness of marketing efforts. Deerfield has built a true marketing engine powered by omnichannel approaches, data and analytics, and creative strategy. I’m looking forward to partnering with my new colleagues to continue to refine our approaches and help our clients deliver on the promise of their products.”
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