Channel, Partner & Local Marketing

Energizing Retail: Batteries Plus Partners Up with SOCi

SOCi's advanced, consolidated capabilities and AI-powered solutions will help to deliver hyper-personalized retail customer experiences at scale

SOCi Inc., the CoMarketing Cloud for multi-location enterprises, announced it is the new Platform of Record for Batteries Plus, the nation’s largest specialty battery brand committed to powering people’s lives. The omnichannel retailer will utilize the SOCi platform and its AI-powered products to provide highly relevant, personalized communications and website experiences to increase local search visibility, improve conversion rates, and increase lifetime value of its customers.

Batteries Plus needed a consolidated platform that understands the unique challenges of a franchise model, while also offering more advanced capabilities and a roadmap that showed continued investment in the product, leveraging technologies like AI and ML.

“On top of providing a best-in-class platform, SOCi invested the time and resources to understand our business, the challenges we face, and the growth opportunities we want to capitalize on to benefit our franchise owners. They have been incredibly flexible in ensuring the solution we put in place is right for us and we appreciate their partnership philosophy which truly sets them apart,” said Derek Detenber, Chief Marketing and Merchandising Officer of Batteries Plus. “SOCi’s platform meets all of our requirements while also unlocking some capabilities that we believe will help improve our overall customer experience. They have proof of performance in a complex, distributed retail environment which gives us the confidence that it will raise the bar on our online presence that will drive new traffic to our locations.”

Batteries Plus is particularly looking forward to utilizing Genius Reviews for review response generation, as responding to the volume of reviews they receive across its locations has been a major pain point in trying to make each response personal and unique. With Genius Reviews, Batteries Plus can now focus on reviewing and approving AI-generated responses to ensure they are on-brand, personalized, and locally relevant, versus spending a tremendous amount of time developing custom responses from scratch.

“With marketing solutions getting smarter and smarter through AI and ML, having to spend less time on response generation will allow us to focus our efforts elsewhere, increasing our efficiency and scalability,” said Detenber.

In addition to Genius Reviews, Batteries Plus has consolidated its digital marketing tech stack and will be utilizing the SOCi platform to manage its locations’ social media channels, ads and boost strategy, online business listings, and local pages.

“For many franchise enterprises, the time commitment needed from the local franchisees to run successful locations is high,” said Ben Brownlee, Chief Customer Officer of SOCi. “By managing its digital marketing strategy all in one place through SOCi, the Batteries Plus corporate team is able to take localized efforts off the plates of franchisees so they can focus on running and growing their own businesses.”

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