Performance Marketing

Family Dollar, Ibotta to create next-gen digital offer program

The Ibotta Performance Network will make more offers and value available to Family Dollar’s growing customer base through the retailer’s Smart Coupons program
Family Dollar

Ibotta, a leading performance marketing platform, today announced that Family Dollar (Dollar Tree, Inc., NASDAQ: DLTR) has joined the Ibotta Performance Network (IPN), the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites, and Ibotta’s leading direct-to-consumer properties. The partnership aims to advance Family Dollar’s digital engagement and customer experience strategy to drive more value and loyalty among its customers.

By partnering with Ibotta, Family Dollar customers will benefit from access to more, new national offers, increased flexibility for digital rewards and an improved shopping experience. Ibotta’s promotions platform will power digital coupons through Family Dollar’s website and mobile app Smart Coupons program, delivering incremental savings to all Family Dollar customers. The Family Dollar app is part of the digital transformation occurring at the company, with improvements to the app making shopping easier and even more enjoyable. The partnership will support consumers, who are increasingly seeking out and using digital coupons and at a time when Americans are still facing high costs.

“At Family Dollar, we are committed to serving our customers through convenience and value. We are always looking for ways to deliver on this and deepen our relationship with the customer, which starts with providing value on the brands they love and need to help them do more,” said Emily Turner, Chief Marketing Officer, Family Dollar. “This new relationship with Ibotta will elevate the value experience and help our customers to do even more with their money.”

“We are excited to work with Family Dollar and add them to our growing Ibotta Performance Network, bringing our expertise in performance marketing and differentiated access to national budgets,” said Bryan Leach, founder and CEO, Ibotta. “Partnering with Family Dollar helps advance our mission to make every purchase rewarding, especially as shoppers keep looking to dollar stores to get more for their money.”

Family Dollar’s updated digital Smart Coupons program, powered by Ibotta, is expected to launch in early spring 2024. For more information on the capabilities of the Ibotta Performance Network, or to join, visit

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