Optimization, Personalization & Testing

Fast Simon announced a partnership with Authentic Brands Group


Fast Simon, the leader in AI-powered shopping optimization, today announced a partnership with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, to bring shopping optimization to online stores across its platform.

Authentic-owned brands such as Juicy Couture, Frederick’s of Hollywood and Iconic Images Gallery, as well as its newly launched Authentic.com, currently utilize Fast Simon’s AI technology to enhance merchandising, search and personalization on their eCommerce sites. The partnership sets up Fast Simon to be a preferred partner for shopping optimization across additional Authentic-owned brand sites, such as DC Shoes, Reebok and more.

“It’s been a pleasure to bring advanced eCommerce optimization to the online stores of these iconic brands,” said Zohar Gilad, founder and CEO of Fast Simon. “We look forward to expanding these capabilities across additional brands within their outstanding portfolio.”

Fast Simon provides each brand’s online store the ability to enhance merchandising with smart collections and visual merchandising and improve search results with AI-powered Vector Search. Additionally, the partnership offers the brands the opportunity to personalize product recommendations and visual discovery for cross-sell and upsell.

“The level of optimization Fast Simon provides helps our brands provide better online shopping experiences to consumers,” said Alex Baillargeon, senior vice president, Digital, at Authentic. “We’re excited to work together with Fast Simon to boost customer engagement and sales across our brands.”

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