Data Analytics

Frank Farrall joined DAS42 as CEO to Drive Innovation and Growth

Farrall brings an extensive track record of building technology-focused organizations to DAS42

DAS42, a leading data consultancy, today announced it has welcomed Deloitte veteran Frank Farrall as CEO to lead DAS42 in its next phase of growth, building on the company’s strong foundation to become a market-leading data consultancy. Nick Amabile, the company’s founding CEO, will transition to an advisory role and continue serving as a member of DAS42’s Board of Directors.

“I am excited to lead the incredible team at DAS42 and continue to work alongside Snowflake, a world-class technology partner, to help organizations achieve their data goals,” said Farrall. “Businesses across media and entertainment, technology, retail and healthcare are increasingly looking for ways to leverage data to inform better decision-making and capitalize on emerging technology like generative AI. DAS42 is uniquely positioned to help these organizations enter their next phase of transformation and I look forward to seeing what we achieve.”

Farrall brings more than two decades of experience leading and scaling global organizations focused on data, technology and cloud services. As one of the founding partners of the Deloitte Digital practice, he spent the last 15 years specializing in the application of cloud, AI and analytics technologies to support strategic change initiatives – including Snowflake alliances. Earlier in his career, Farrall led technology services engagements at Bearing Point and KPMG.

“DAS42 was started seven years ago to help businesses solve complex data challenges and we believe the need for these services has only increased over time,” said Julia Senior, board director and partner at M/C Partners, the lead investor in DAS42. “Frank’s deep experience in the data analytics ecosystem as well as his track record of growing services organizations to well over $100 million in revenue makes him a perfect fit to lead DAS42 at this stage. We look forward to seeing how customers achieve data success under Frank’s leadership.”

“Frank holds a proven track record of strong leadership and a deep understanding of the industry, bringing a wealth of experience in working closely with Snowflake to DAS42,” said John Sapone, Senior Vice President of North America, Sales at Snowflake. “We look forward to a future of continued success with DAS42 under Frank’s guidance.”

Under Farrall’s leadership, DAS42 will remain focused on bringing clarity and a modern point of view to managing, accessing and using data to solve clients’ most urgent business needs. For more information on DAS42, visit

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