GroupBy Inc. Named Challenger by Gartner for Search & Product Discovery


GroupBy Inc., a SaaS-based B2C and B2B eCommerce search product discovery technology leader, announces it has been named a Challenger in the 2024 Gartner® Magic Quadrant™️ for Search and Product Discovery.

The company’s revolutionary Search and Product Discovery Platform powered by Google Cloud Vertex AI Search for Retail is bringing next-generation search technology to online retailers, wholesalers and marketplaces worldwide, helping to bridge the gap between consumer and merchant.

“GroupBy is proud to be named a Challenger in the inaugural Gartner Magic Quadrant for Search and Product Discovery,” said Roland Gossage, GroupBy’s CEO. “We believe that this placement recognizes the hard work our team has dedicated to innovating the search and product discovery experience, while also building out a robust feature set. Legacy search engines rely on thousands of hours of human tooling on the back end to provide less-than-desirable search results. GroupBy, however, has been able to execute on our AI-first vision, dramatically improving search performance while simultaneously decreasing strain on merchandising teams. We are honored to work with our global client base, and continue to partner with our clients to create a product roadmap that both meets their needs today and sets the future for eCommerce search and product discovery.”

GroupBy’s all-in-one search and product discovery solution consists of Data Enrichment, Search, Recommendations, Merchandising, and Analytics and Reporting, providing eCommerce merchants access to a powerhouse of products and services designed to enhance the digital customer experience. In a competitive landscape of search providers, GroupBy is able to equip retailers with 5 key differentiators that have been proven to increase customer satisfaction, merchandiser productivity, and revenue. We believe that GroupBy stands out from its competitors because its platform is currently the only one on the market to fully leverage Google Cloud’s Vertex AI Search for Retail, its ability to transform merchandising processes from rule-based to revenue-generating, best-in-class B2B functionality, vast industry and internationalization capabilities, and data enrichment.

The Only Platform That Fully Runs on Google Cloud’s Vertex AI Search for Retail

For more than a decade, GroupBy has worked closely with Google to perfect their platform to provide B2B and B2C retailers with the best possible results for eCommerce use cases – delivering exceptional digital experiences for shoppers and revenue uplifts for their clients. Unlike other AI search applications, which layer AI on top of legacy, keyword-matching technology to generate relevance, GroupBy’s platform is the only product discovery solution completely powered by Google Cloud’s Vertex AI Search for Retail. Its AI models are trained on Google’s 1.8 trillion events, and collect 85 billion new events daily across its full suite of products, including YouTube and Google Search. This deep integration allows GroupBy’s customers to benefit from Google’s continuing AI advancements, as well as GroupBy’s innovations in the field of search and product discovery. By leveraging Google’s AI through GroupBy’s platform, customers can process queries at scale dynamically surfacing search results that are relevant, buyable, hyper-personalized and optimized for revenue even for the most ambiguous and long-tail searches.

Rule-Free Merchandising Transforms Merchandiser Productivity

Built on AI fundamentals, GroupBy’s platform transforms internal eCommerce merchandising processes from rule-based to rule-free, optimizing productivity and efficiencies while reducing time to market. Customers have gone from tens of thousands of rules to none, significantly improving productivity by more than 60%. Now, their merchandising teams can focus on revenue-driving initiatives that only humans can handle, such as curating new and innovative campaigns, investigating how to incorporate new technologies to improve the shopping experience, and negotiating merchandising agreements with key brands.

Google Cloud’s Vertex AI Search for Retail has been trained on insights from Google’s flagship properties, such as, YouTube, and Google Shopping, which has enabled it to deliver relevant, personalized and buyable product search results and product recommendations without human intervention. By allowing the AI to lead search rule creation, while still having all the required controls to override the AI when needed, merchandisers are able to return to their roots as creative and revenue-driving business partners.

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