Marketing Technology

Hibu acquires Marketing Technology Platform of Signpost Inc.


H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $58 billion of capital under management, is pleased to announce that its portfolio company, Hibu, Inc. (“Hibu” or the “Company”), has acquired the marketing technology platform, Signpost, Inc. (“Signpost”). Hibu is the leading provider of technology-enabled digital marketing solutions to small and medium-sized businesses (“SMBs”) across the United States.

Signpost’s marketing technology platform, which includes its Marketing Automation, Messaging Hub and Instant Response solutions, allows SMBs to design and deploy optimized text and email marketing campaigns, instantly respond to leads via automated text messages, manage communications across multiple platforms from an integrated messaging hub, and collect customer feedback and reviews. This one-stop marketing and communication tool empowers its clients to efficiently acquire, retain, and enhance relationships with prospective and existing customers to increase conversions from digital marketing campaigns.

Kevin Jasper, Chief Executive Officer of Hibu, commented: “We are thrilled to add Signpost’s marketing automation capabilities to our existing portfolio of proprietary technology, further enhancing our ability to deliver exceptional results to our SMB customers. The acquisition will bring the full capabilities of Signpost’s advanced technology to Hibu Assistant and to the entire Hibu digital marketing platform, accelerating our product development roadmap and our plans to bring new features to market.”

Matt Gullen, Managing Director at H.I.G., said: “This acquisition provides a feature-rich and user-friendly technology that is highly complementary to Hibu, enabling it to better serve the unique needs of its SMB customers. We look forward to continuing to support Hibu’s growth journey through investments in technology that will enable the Company to continue delivering best-in-class results for customers.”

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