Performance Marketing

Ibotta expands Senior Leadership, adds seasoned CLO David Shapiro


Ibotta, a leading technology company providing digital promotions and performance marketing solutions, has hired seasoned legal, compliance, and strategy leader David Shapiro as the company’s first Chief Legal Officer. Shapiro will join Ibotta’s Senior Leadership Team and oversee all legal, risk management, and corporate governance activities.

“With almost two decades of leadership experience at two of Colorado’s most iconic public companies, David brings the legal expertise that we need to take Ibotta to the next level and to continue to deliver long-term, profitable growth for our investors,” said Bryan Leach, Founder and CEO of Ibotta. “I have known David personally for several years, and I am thrilled to welcome him to our leadership team.”

David most recently served as Executive Vice President and General Counsel at Vail Resorts. During his eight years at Vail Resorts, he oversaw all aspects of their legal function, including SEC and corporate governance, strategic acquisitions, and government and community relations. Before his time at Vail Resorts, David spent seven years at DaVita Inc., where he held several roles, including Chief Compliance Officer and General Counsel.

“I am very excited about this incredible opportunity and honored to join this innovative and forward-thinking organization,” Shapiro said. “I am thrilled to embark on this journey with this experienced and talented team, one with proven results, a demonstrated commitment to excellence, and that is poised for transformative growth.”

Ibotta built and administers the Ibotta Performance Network (IPN), a platform that allows the world’s leading CPG brands to deliver digital promotions to over 90% of American households in a coordinated fashion. The IPN helps brands and retailers reach the right audience with the right digital incentive at the right time, at an unprecedented scale, while only playing when their campaigns result in a sale.

To learn more about the Ibotta Performance Network, visit For more information on Ibotta and how to make every purchase rewarding, visit

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