CMS & Web Experience Management

IDC MarketScape recognized Optimizely for DX, B2B focus & embedded PIM

Recognized by analyst firm as "designed specifically to manage the complexity of enterprise B2B."
IDC MarketScape

Optimizely, the leading digital experience platform (DXP) provider, today announces it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment (doc #US49742523, December 2023). This recognition comes following the company’s recent launch of Optimizely One™, an industry-first, end-to-end operating system for marketers.

The IDC MarketScape recognized Optimizely for its comprehensive digital experience, B2B focus and embedded PIM. The IDC MarketScape stated that “Optimizely Configured Commerce boasts a mobile app builder and SDKs, positioning it as a prime choice for organizations keen on delivering a distinct, deeply customized commerce experience. Moreover, for firms already using or contemplating Optimizely’s content management solutions, the synergy between the offerings can be a significant draw.”

“For us, this recognition from the IDC MarketScape indicates what we’ve always known – that Optimizely Configured Commerce is expertly designed to address all of the complexities that B2B ecommerce managers need to create digital experiences,” said Rupali Jain, CPO of Optimizely. “Our comprehensive digital commerce tools – which are a key component of Optimizely One – truly empower teams to effortlessly manage the buying experience and convert more customers.”

The IDC MarketScape acknowledgment arrives amidst a banner year of industry recognition for Optimizely. Previously, Optimizely was also named a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms and the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms. Most recently, Optimizely received its highest-ever ranking in The Forrester Wave™: Digital Experience Platforms, Q4 2023.

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