LATV’s Digital Ad Network reached the top position in Comscore Media Metrix’s January 2024 and December 2023 rankings, particularly compared to other Hispanic-focused digital ad networks.
Network delivers almost 200 million uniques to brand partners, reaching nearly 70% of the digital population. This further solidifies LATV’s position as a leader in the digital advertising space, particularly for those seeking to reach Hispanic audiences.
Media network to present at AIMM GrowthFronts in New York on February 28 and 29
LATV (Latino Alternative Television) has retained its #1 position as the largest Hispanic-focused Digital Ad Network* according to Comscore Media Metrix. LATV is a Minority-Owned multiplatform network, programming and creating primarily English language content with a Hispanic focus for a diverse, influential 18-49-year-old audience. According to Comscore, they have accumulated an ad network with a potential reach of almost 200 million, which equates to around 70% of the total Hispanic population.
“Leading the Hispanic market in the scale of our digital network for December and January, two crucial months for brands, is fantastic,” said Andres Palencia, CEO of LATV. “It validates the effort and investment we’ve put into growing LATV’s digital offer. LATV creates content for the most valuable brand audience group, and it’s complemented by innovation that allows us to connect them with brands at an unprecedented scale.”
LATV’s digital solutions brand is an authentic solution for advertisers wanting to connect with the important multidimensional Hispanic audience. Having established themselves as leaders in understanding Gen Z and Millennial Hispanic culture, LATV leans into their content footholds of Culture, Latina, LGBTQ+, and Afro-Latinidad. The network has firsthand insight on how to drive fandom based on their two decades of creating original, diverse programs for the important 18-49-year-old audience who identify with multi-hyphenates.
“LATV’s unique value proposition lies in its ability to target bilingual, bicultural, and intersectional audiences uniquely and contextually. As pioneers in reaching this segment for nearly two decades, we engage with them throughout their consumption journey, targeting them during their most engaged moments,” Gisella Fu-Ripp, SVP of Sales, LATV.
The network will again participate at the AIMM GrowthFronts in New York on Wednesday and Thursday, February 28 and 29. Fu-Ripp will be one of the panelists at the GrowthFronts, speaking on the impact of intersectionality in today’s diverse marketplace.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Key Measures Report, January 2024, U.S. Customized Media List including: LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, and HOLA.COM Sites.
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