Retail, Proximity & IoT Marketing

Leading marketing and promotions agencies merge to form Dryvve

New England agency Consolidated Marketing Services and New Jersey-based Progressive Promotions strengthen partnership after three previous years of continued growth and success

Consolidated Marketing Services and Progressive Promotions, two of the East Coast’s most award-winning branded merchandise agencies, are proud to announce their official merger into a new entity called Dryvve. In January of 2021, Consolidated Marketing Services acquired Progressive Promotions to expand internal infrastructure and capabilities, and, after three years of unprecedented success, the combined company is formally rebranding. Dryvve is now the largest certified women-owned (WBENC) branded merchandise agency on the East Coast.

Dryvve will help amplify clients’ brands with a nearly limitless range of custom merchandise. The company’s in-house trendspotters and merchandisers have the education and tenured experience in what it takes for a brand to be recognizable and memorable. Dryvve will continue to remain dedicated to scouring the best-in-class vendor partners, converting those discoveries into relationships with specialty manufacturers, retail brands and socially conscious companies. Supporting businesses owned and operated by historically disenfranchised groups is foundational to Dryvve’s culture and mission.

“As a WBENC-certified company, we empower women-owned businesses and foster a more equitable and inclusive business landscape,” said Charleen Smotrycz, founder of Consolidated Marketing Services and President of Dryvve. “We make that our priority by maintaining an active database of minority-owned suppliers and work with our clients to refer as much business as possible toward them, so each dollar spent qualifies for Tier 1 and Tier 2 diversity spend.”

Sustainability is at the heart of their operations. Dryvve strives to positively impact the planet by offering sustainably sourced products and carbon-neutral shipping options. Dryvve also dedicates themselves to supporting small, local businesses with exclusive product lines that can add special value to their customers’ programs. As such, the company provides their clients with access to an extensive network of small and/or local suppliers, many of them exclusively from outside their industry.

Dryvve’s innovative spirit, creativity, partnership and flexibility will help customers to leverage their brands to increase profits, retain and motivate employees, and supercharge engagement, resulting in cost savings, meeting ROI targets, and having a responsive, tight-knit team to help throughout the process. For more information on Dryvve, please visit

For more such updates, follow us on Google News Martech News

Previous ArticleNext Article