Display & Programmatic Advertising

Loop Media introduces the “Customized Business Channel”

No upfront costs involved to customize and standardize messaging across all in-venue screens for both customers and employees
Loop Media

Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, announced today that it has developed a new enterprise program to create customized business channels for enterprise businesses to develop and create their own branded entertainment channel to run in their venues via the Loop® TV network.

This highly innovative rethinking of the branded entertainment television channel continues to position Loop Media as a thought-leading disruptor in the in-venue streaming sector. Many enterprises have made large investments to create, develop, produce, and distribute their own branded entertainment channel to their various venues, outlets, warehouses and offices. Some advertising and streaming platforms charge businesses up to hundreds of thousands of dollars to create a customized business channel. Loop Media now does this for free and makes it easy and seamless for enterprise businesses to have their own branded channel on their venue screens distributed via the Loop® TV network and the highly secure Loop® Player.

“Enterprise businesses are consistently looking for ways to control costs as they seek to grow revenue and attract new customers. Their in-venue screens are a powerful way to do that, by providing their own branded content to entertain customers and increase dwell time, while showcasing and enhancing their brand, services and products. Loop Media can help drive this process at no cost to the business,” said Jon Niermann, CEO of Loop Media. “We developed the ‘Customized Business Channel powered by Loop® TV,’ in which we curate content for an enterprise client to create a channel that is business and brand specific. We’re very excited to roll this service out and better-serve both our current and future enterprise customers,” he added.

“Loop® understands how important it is for enterprise businesses to find ways to elevate their brand and differentiate themselves from the competition. In order to stay relevant in a digital-first marketplace, Loop®TV is offering enterprise clients the ability to optimize their budget and technical resources to realize their own branded entertainment channel that gives them the ability to elevate brand awareness across their venue screens,” said Torrae Lawrence-Mitchell, Vice President of Enterprise for Loop Media. “The ‘Customized Business Channel’ is just another example of how Loop® TV continues to reinforce its commitment to delivering innovative solutions to meet the demands of our enterprise clients,” Lawrence-Mitchell added.

Bob Gruters, Chief Revenue Officer for Loop Media, shared, “More advertisers today want brand-safe media, especially when buying digital video. Our premium brand-safe CTV platform reaches consumers where they are now, efficiently extending advertiser audience reach. We feel our small and medium sized business and large enterprise offering is exactly what many media buyers are searching for. At Loop Media, we continue to look for ways to democratize the TV channel distribution business and media buying for all brand sizes.”

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