Marc Waxman joins Pipedrive as VP of Demand Growth

Marc Waxman

Pipedrive, the easy and effective sales CRM for small businesses, has appointed Marc Waxman as VP of Demand Growth. With vast B2B and B2C demand growth experience, Waxman will lead Pipedrive’s paid and organic marketing teams and will be responsible for the development and execution of driving growth strategies, bringing more quality sign-ups at a good return on marketing investments and enhancing their conversion into strong new paying customers.

“Marc joins Pipedrive at an exciting time in our journey as Pipedrive continues to grow globally. He brings on board B2B and B2C demand growth experience and has built his through-the-funnel paid and organic advertising tool kit across a number of industries known to be right on the latest demand growth trends. I’m excited to have him on the team as his impressive background in amplifying market presence and global growth will help fuel Pipedrive’s transformative impact on driving small business growth,” said Heidrun Luyt, CMO at Pipedrive.

“What excites me most about joining Pipedrive is the opportunity to bring my brand of accountable and innovative marketing techniques to a business that looks primed to explode over the next few years. I love to identify new approaches, new channels, different ways of thinking and I particularly love working with passionate people who are challenging and happy to be challenged. I’m intrigued by the opportunity to join an already stellar team to unlock new opportunities and reach new heights,” said Marc Waxman, VP of Demand Growth at Pipedrive.

As VP of Demand Growth, Waxman will play a pivotal role in driving the strategic direction of Pipedrive’s paid and organic marketing teams. With a strong emphasis on customer, team and data, he has a highly creative approach to applying the demand growth toolbox to amplify the impact of marketing strategies and efforts. Besides technical skills, Waxman sets a high focus on collaboration and mentorship.

Waxman’s career stretches over different B2B and B2C demand growth roles across industries, including gaming, travel, tech, and media, with brands such as Ladbrokes,, Telegraph Media Group, and Rakuten. He spent the last 5 years at B2B SaaS business GoCardless, making him well-trained and knowledgeable in the SMB space.

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