Marin Software, a leading platform for performance marketing, announced its integration with Qihoo 360, the second-largest search engine in China. With this new integration, Marin users can access over 90% of searches in China.
Qihoo 360, a key player in the Chinese internet sector with roots in antivirus software, offers a unique and powerful platform for advertisers looking to tap into the vast and dynamic Chinese search market. Capitalizing on its local presence, Marin Software is further expanding its reach in the Chinese market. This addition to Marin’s ecosystem of integrations recognizes the growing importance of Qihoo 360 in the global digital landscape.
Chris Lien, Marin’s Chairman and CEO, commented on the integration: “The Chinese market represents a significant opportunity for digital marketers. Qihoo 360’s extensive reach and sophisticated search capabilities are essential to a comprehensive digital marketing strategy. We are thrilled to offer our clients the power of MarinOne to harness the full potential of Qihoo 360, driving higher efficiency and better results in their campaigns.”
The integration brings Marin’s advanced automation to Qihoo 360 ad campaigns. The platform’s optimization tools and bidding algorithms are designed to deliver the best possible performance, while its Insights module automatically identifies opportunities for improvement and easy implementation.
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