Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary of Cogeco Communications, has selected an integrated group of five Stagwell companies to support its continued transformation. With Atlantic Broadband’s business seeing incredible growth in 2020, this partnership will support continued growth across all lines of business, including the implementation of a new brand initiative in fall of 2021.
“We are excited to partner with the agencies of the Stagwell Marketing Group, led by Kettle and Forward PMX, which will bring creative energy, innovative thinking, and powerful, integrated resources to our work of building a resilient, customer-centric, market-leading brand,” said Julie Sullivan, Vice President of Marketing for Atlantic Broadband. “We look forward to the work we will do together in the years ahead to propel our high-growth consumer and B2B strategic plans.”
Atlantic Broadband is committed to delivering an exceptional customer experience and innovative, best-in-class services like managed WiFi. To support its customer and community relationships, Atlantic Broadband needed an integrated partner to work seamlessly across disciplines. The work will be led by Kettle as AOR creative, ForwardPMX as AOR media, Rhythm for web and email development, WyeComm for PR, and HarrisX for research.
“Stagwell specializes in forming integrated teams across disciplines to best serve clients, and we are thrilled to partner with Atlantic Broadband as they evolve their business and push forward a bold, new strategy. The cross-functional Stagwell team includes five of our agencies representing digital transformation, content creation, media, research and PR – all working collaboratively. I’m grateful for Atlantic Broadband’s partnership and look forward to the great work to come.” Mark Penn, President and Managing Partner, The Stagwell Group and Chairman and CEO, MDC Partners.
Together Kettle and ForwardPMX will drive the teams to create a unique and powerful position in the market for Atlantic Broadband. As creative AOR, Kettle will lead on day-to-day creative needs across consumer, business, and bulk lines of business along with refining Atlantic Broadband’s brand approach. Creative outputs will include television, digital, social, out of home, and more. At the same time, as Media AOR, ForwardPMX will lead the development of a data-driven and precise media mix that transcends the lines across brand and performance marketing, ensuring the delivery of the most relevant messaging in front of the most appropriate audiences.
“Atlantic Broadband is a top 10 regional provider with ambitious plans to evolve their brand as they continue to grow. We are so honored to partner with them and build an agile marketing platform leveraging their transparent, customer-centric approach to their business. As one integrated Stagwell team, we will use this opportunity to marry purpose and customer experience to drive overall brand amplification, business growth, and market expansion to help them differentiate themselves through a digital-first approach.” Lauren Kushner, Managing Director, Kettle and Valerie Davis, Managing Director, ForwardPMX.
The Stagwell Group focuses on providing integrated solutions for clients, working across all the major disciplines the modern marketer needs. The integrated team assembled for Atlantic Broadband represents a combination of best-in-class talent with subject matter expertise designed to work seamlessly across five core disciplines.