In the inaugural recognition of its kind, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has been named the AI Agency of the Year by Adweek, a leading authority in the advertising industry. This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.
Adweek details why Media.Monks was selected as its AI Agency of the Year: “While most agencies have been playing catch-up with gen AI, Media.Monks has been experimenting with the tech for more than four years. Instead of solely viewing AI through its ability to increase efficiencies, the team at Media.Monks sees its ability to harness deeper human insights that can augment creativity instead of diluting it.”
Co-CEO of Media.Monks Content Practice Wesley ter Haar shares the company’s vision: “Generative AI is the next transformation of digital. While we understand the anxiety it provokes in some corners of our industry, we couldn’t be more excited. This is our opportunity to deliver on the original promise of digital: advertising and experiences that are personal, assistive, and highly effective. The economics of advertising have changed. We’re committed to unlocking the value of AI for our clients and co-workers, now.”
Media.Monks’ award-winning approach to AI involves three key steps:
- Consultation: Understanding the brand’s history and future aspirations. This involves auditing their current processes and establishing short and long-term goals, creating a roadmap for their AI transformation journey.
- Integration: Leveraging partnerships with tech giants to integrate systems and implement pipelines powered by automation and AI. This unlocks new efficiencies and creates opportunities for predictive modeling, real-time media activation, and accelerated speed and scale.
- Execution: With talent and teams trained to execute best-in-class, AI-powered marketing and advertising services, Media.Monks helps brands transition into true AI-first entities with cost-neutral investment.
Since 2020, Media.Monks has partnered with leading brands across a wide range of industries including technology, consumer packaged goods, entertainment, automotive and sports to implement AI-powered experiences and workflows. Additionally, Media.Monks’ newly-launched Fan-Focused AI Highlights infuses AI into its software-defined production workflow to engage consumers with new media content suited to their interests.
This prestigious recognition from Adweek underscores Media.Monks’ commitment to leading the industry into the AI-dominant future. Discover more about Media.Monks’ work in artificial intelligence at Media.Monks.com, and follow along on LinkedIn and Instagram for more updates on the company’s work.
**MonkGPT is Media.Monks internal LLM tool built upon commercially available AI technology, that encourages Media.Monks employees to experiment with and adopt emerging AI technology in a privacy-safe environment.
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