Channel, Partner & Local Marketing

Meet New BrandMuscle: Local Marketing Leader gets a Revamped Look

BrandMuscle reintroduces itself with new messaging, website, and brand identity

BrandMuscle reintroduces itself following a brand refresh and full website redesign. As leaders in the local marketing space for over 20 years, BrandMuscle wanted their brand to better reflect the modern and innovative company they are today.

But this redesign isn’t just about look and feel — it’s a commitment to technology, sustainability, and seamless user experience.

In addition to a new logo, brand colors, and tone, BrandMuscle’s website also features custom pages tailored to their three core audiences — beverage alcohol brands, Fortune 1000 companies, and channel affiliates. These pages are designed to create a more personalized and engaging user experience that gives visitors valuable information tailored to their unique industries.

“The site’s look and feel finally emulates the level of quality BrandMuscle has always delivered to our clients,” said Amanda Starke, Art Director at BrandMuscle. “The vibrant colors, the modern logo, the cohesive imagery — it was the missing piece of the puzzle.”

This launch reflects BrandMuscle’s dedication to:

  • Innovation: BrandMuscle is an industry innovator, delivering AI-powered solutions that push the boundaries of local marketing technology and serving compliant go-to-market services and solutions for our clients.
  • Branding: As a company that understands the value of brand, BrandMuscle refreshed their image to show their true personality — modern, clean, and easy to work with.
  • Doing the right thing: The new website reaffirms BrandMuscle’s commitment to sustainability, displaying their environmental, social, and governance (ESG) certifications and benchmarks.

“This year, we’ve been laser-focused on our positioning and messaging while introducing innovative AI solutions to the marketplace,” said Helen Baptist, Chief Strategy and Market Officer at BrandMuscle. “By refreshing our brand and website, we’re clearly communicating who we are, what we do, and who we do it for.”

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