Retail, Proximity & IoT Marketing

M&S selects SymphonyAI Retail CPG for AI-Based Store Intelligence

Innovative computer vision-based solution will help leading U.K. retailer improve planogram compliance and on-shelf availability
M&S selects

SymphonyAI Retail CPG, a SymphonyAI vertical, today announced it has been selected by U.K. High Street retailer Marks & Spencer (M&S) for computer-vision and AI-based SymphonyAI Store Intelligence capabilities across more than 500 stores.

Through SymphonyAI Store Intelligence, M&S will deploy AI-based technology on handheld devices that compares images captured of products in stores to store-specific planograms, providing an instant view of compliance on store shelves. The comprehensive real-time insights generated by SymphonyAI Store Intelligence creates a connected-store environment, giving store colleagues prioritized tasks to quickly bring shelves into full planogram compliance.

Rob Barnes, Chief Technology Officer, M&S said: “As we reshape M&S for growth, we’re investing in technology that will create greater efficiencies and a more connected in-store experience for our customers. Through our partnership with SymphonyAI Retail CPG, our colleagues will be able to leverage AI-based technology to help them deliver an exceptional service to our customers.”

“We are honored M&S selected SymphonyAI to help raise the bar in delighting customers, and we look forward to benefiting M&S customers and store colleagues with the transformative power of our AI-based store intelligence,” said Sanjay Dhawan, CEO, SymphonyAI. “This is a powerful example of how an innovative retailer can continue to lead their market with industry-leading connected store technology from SymphonyAI Retail CPG.”

SymphonyAI Retail CPG’s prescriptive technology and generative AI spans the retail value chain to highlight problems and take swift action to bring the intelligent, connected store of the future to reality, today. For more information, go to

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