Performance Marketing

NP Digital welcomes Pieter Bos to lead new Netherlands office

Pieter Bos Brought on to Accelerate Commercial Development in Dutch and Belgian Markets
NP Digital

NP Digital, a global leader in end-to-end performance marketing, welcomes experienced advertising leader Pieter Bos to the newly launched office in the Netherlands. In this role, Bos will be responsible for the commercial rollout and growth in the Dutch and Belgian markets.

Under his guidance, the region will ramp up its custom omnichannel client solutions while taking a hands-on partnership approach to anticipate and apply new opportunities for brand growth. Bos joins NP Digital with a diverse background of digital media leadership positions, most notably directing the Twitter client solutions business in the Netherlands and at LinkedIn guiding a broad range of sophisticated full funnel marketing solutions for its advertisers. Over his more than 15 years of experience, Bos has developed a unique approach to customizing solutions for clients that balances solving existing performance needs with the development of new applications to enhance gains.

“I find it important and very appealing that even after impressive global growth in recent years, the open source knowledge sharing that NP Digital was founded on remains deep in the DNA of the agency,” said Bos. “This deeply rooted client-first approach will be crucial as we guide and partner alongside clients to address the opportunities of tomorrow from a long-term perspective.”

Bos will partner with the Netherlands managing director Joris Garritsen to tailor brand solutions for growth and performance while developing new solutions in emerging opportunities within artificial intelligence, new closed ecosystems, and more.

“Pieter has been at the forefront of digital advertising in the Dutch market for many years now and has the foresight to guide clients’ business and performance goals today, while also embracing innovative opportunities on the horizon to further maximize returns,” said Garritsen. “We’re thrilled to welcome him to the global leadership team.”

The Netherlands office opened in October and marks the fifth European location to open for the agency.

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