ODK Media, Inc., a leading independent media group devoted to the Asian American and Pacific Islanders(AAPI) community, proudly announces its status as a Nielsen ONE Ads-certified Asian American-focused media publisher. This certification underscores the strength of ODK Media’s platforms, providing media buyers with reliable and efficient spaces to advertise and connect with the right audiences.
Nielsen ONE Ads, the latest measurement solution launched in January 2023, offers a trustworthy means to comprehend reach and frequency, deduplicated across various channels, including connected TV, desktop, and mobile.
The certification process involved a collaborative effort between ODK Media and Nielsen over the past three months. This collaboration focused on validating cross-platform impressions for all types of display and video ads on web, mobile apps, and six different connected TV apps through more than 10 rounds of rigorous testing and data analysis.
Peter Park, CSO & CPO of ODK Media, expressed enthusiasm about completing the Nielsen ONE Ads certification process and highlighted how this achievement enables ODK Media to showcase the power of its OTT platform, assuring advertisers of the quality of its ad products and services. He emphasized that this certification will foster more direct relationships with global brand advertisers seeking connections with multicultural audiences, such as those served by ODK Media.
As the Asian American ethnicity group garners more attention due to its high population growth rate and the highest levels of education and purchasing power among all ethnicity groups in the United States, global advertisers are increasing their media budgets for this group and are actively seeking direct relationships with multicultural publisher partners. In line with this market trend, ODK Media’s certification of Nielsen ONE Ads will instill confidence in advertisers for campaign execution on ODK’s advertising platform and products.
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