O’Keeffe PR, a Cincinnati, Ohio-based content marketing and public relations agency, announces that Rick Hackman, former leader of North America Regulatory and Technical External Relations for The Procter & Gamble Company (PG), has joined O’Keeffe to launch Brand Steward Services martech news.
Brand Steward Services leverages Hackman’s 33 years of P&G experience to advise companies and organizations on how to assess business risks, create plans to mitigate risks, and interact with government agencies in managing risk and crises, such as the COVID-19 pandemic. Brand Steward Services guides organizations in addressing top threats to their brands, training key personnel, providing scenario planning, and developing respected external stakeholders who will stand by an organization in times of need.
While at P&G, Hackman led key interactions with critical regulatory agencies, developed relationships with key external stakeholders to build and protect the business, and led crisis preparedness and business continuity planning (BCP) for P&G North America. Hackman was instrumental in helping to resolve important product safety issues and challenges across a variety of brands, as well as co-creating P&G’s North American Pandemic Flu Preparedness Plan. At O’Keeffe, Hackman will help organizations evaluate their product and business risks, develop action plans to mitigate risks and develop business-building relationships with professional and technical thought leaders martech.
Hackman’s involvement broadens O’Keeffe’s services to include:
- New product launch guidance
- Reputation management
- Interaction with government agencies
- Crisis preparedness and management
- Risk communication
- Stakeholder outreach and development
- Scenario planning
- Corporate governance
- Product stewardship
- Advisory board development.