The 4A's Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
Optimization, Personalization & Testing

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors
Optimization, Personalization & Testing

Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors

Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) … 0
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Content & Experience, Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0
Content & Experience, Optimization, Personalization & Testing

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to … 0
Facebook's Marketing API
Content & Experience, Optimization, Personalization & Testing

Applications to undergo subsequent inspections before attaining access to Facebook’s Marketing API

According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for … 0
Importance of Cross-Device Identification and its Use in Marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1
GenZ-Centric Marketing
Content & Experience, Content Marketing, Optimization, Personalization & Testing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the … 0
A Four-Step Process to Make Brand Messaging more Customer-Centric
Content & Experience, Optimization, Personalization & Testing

A Four-Step Process to Make Brand Messaging more Customer-Centric

A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business … 1
Target Account List
Content & Experience, Optimization, Personalization & Testing

Creation, Operationalize and Maintenance of Target Account List

Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B … 0
Predictive Personalization vs Rules Based Personalization
Content & Experience, Optimization, Personalization & Testing

Predictive Personalization vs Rules Based Personalization in Martech

It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead … 0
Importance of Brand Safety
Content & Experience, Optimization, Personalization & Testing

How important is Brand Safety in the world of user-generated content?

Here you will find ways to tackle your brand’s reputation when your brand’s ad shows up next to objectionable content? … 0