21st Century Fox Chooses OneTrust to Operationalize Global Privacy and Marketing Compliance
Content & Experience, Optimization, Personalization & Testing

21st Century Fox Chooses OneTrust to Operationalize Global Privacy and Marketing Compliance

OneTrust, the largest and most widely used dedicated privacy management platform with 2,000 customers, including 200 of the Global 2,000, … 0
Search Engine Optimization
Content & Experience, Optimization, Personalization & Testing

PGi Appoints Mark Roberts as Chief Marketing Officer

PGi , the world’s largest dedicated provider of collaboration solutions, announced today the appointment of Mark Roberts, a proven marketing leader … 0
SalesForce
Optimization, Personalization & Testing

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that … 0
Martech
Optimization, Personalization & Testing

Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors

Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) … 0
breaking news usa
Content & Experience, Optimization, Personalization & Testing

Apple’s HomePod makes modest gains against Echo, Google Home

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains … 0
adtech
Content & Experience, Optimization, Personalization & Testing

Martech Stack optimization workbook

The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to … 0
Facebook's Marketing API
Content & Experience, Optimization, Personalization & Testing

Applications to undergo subsequent inspections before attaining access to Facebook’s Marketing API

According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for … 0
affiliate marketing
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 1
affiliate marketing
Content & Experience, Content Marketing, Optimization, Personalization & Testing

An Insight on GenZ-Centric Marketing

Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the … 0
affiliate marketing
Content & Experience, Optimization, Personalization & Testing

A Four-Step Process to Make Brand Messaging more Customer-Centric

A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business … 1
affiliate marketing
Content & Experience, Optimization, Personalization & Testing

Creation, Operationalize and Maintenance of Target Account List

Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B … 0
Predictive Personalization vs Rules Based Personalization
Content & Experience, Optimization, Personalization & Testing

Predictive Personalization vs Rules Based Personalization in Martech

It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead … 0
Importance of Brand Safety
Content & Experience, Optimization, Personalization & Testing

How important is Brand Safety in the world of user-generated content?

Here you will find ways to tackle your brand’s reputation when your brand’s ad shows up next to objectionable content? … 0