Pax8 selects Ruder Finn as PR Agency of Record


Pax8, the leading cloud commerce marketplace, has appointed Ruder Finn as its PR Agency of Record (AOR) to develop and execute a North America communications program for the company. Following a competitive review, Ruder Finn was chosen by Pax8 for its deep tech industry experience, creative storytelling approaches, and track record of driving measurable impact.

Ruder Finn demonstrated they understood our audiences and had the data-driven, creative capabilities, as well as the media chops, we were looking for in a PR agency partner,” said John Trent, Senior Director of External Communications of Pax8. “Pax8 has exciting things happening in the next year, and Ruder Finn will help catapult our communications to the next level.”

Ruder Finn will work with Pax8 to drive brand and market category awareness beyond the IT channel, as the company accelerates its business growth. The agency will be responsible for driving an integrated communication program, spanning PR strategy, media relations, and executive thought leadership.

Pax8 currently helps more than 30,000 partners buy, sell, and manage cloud solutions with their innovative “Born-in-the-cloud” Marketplace. The company has been ranked in the Inc. 5000 for six consecutive years as one of the fastest-growing private companies in the US and ranked #1 on the Denver Business Journal’s Fast50 as the fastest-growing large business in Denver. Pax8 is rapidly expanding on a global scale by connecting the channel ecosystem to their award-winning cloud Marketplace.

Ruder Finn began working as Pax8’s AOR in February. Antonia Caamaño, Senior Vice President of Technology, will lead the business, based in New York.

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