Display & Programmatic Advertising

Pixalate releases Q4 2023 Global Mobile Seller Trust Index

OpenX finished in the top five in Pixalate’s Q4 2023 Global Mobile Seller trust Index, a position it has now held for five consecutive years dating back to Q1 2019, according to Pixalate data

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Mobile Seller Trust Index, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store.

Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards. The Indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices. Mobile STI rankings are based on a variety of seller factors, including invalid traffic (IVT), reach, transparency, and more.

The Top Supply Side Platforms (SSPs) for Global Programmatic Advertising Across Mobile Apps in Q4 2023

  1. VRTCAL — Final Score: 91 (A)
  2. IronSource — Final Score: 88 (A)
  3. Admixer  — Final Score: 88 (A)
  4. MobileFuse — Final Score: 88 (A)
  5. OpenX — Final Score: 88 (A)

OpenX has ranked in the top five for five consecutive years (dating back to Q1 2019).

Visit Pixalate’s Global Mobile Seller Trust Index to view the full rankings (53 SSPs ranked in Q4 2023).

Pixalate’s other Indexes include the CTV Seller Trust Index for global Connected TV (CTV) advertising and the Global Seller Trust Index for U.S. and International seller quality ratings based on desktop and mobile web advertising. See the full suite of Pixalate’s Seller Trust Indexes.

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