QualDerm Partners, a prominent dermatology services company, has joined forces with Abundant Health Acquisition (aha!), a leading digital experience platform implementation and software development partner for healthcare organizations, to launch a comprehensive website consolidation and digital transformation initiative.
The collaboration leverages Kentico’s digital experience platform (DXP) to create and efficiently manage over 40 practice websites within a consolidated solution. The new websites will be a key patient acquisition channel for all practices while offering a next-generation online experience for patients of QualDerm Partner practices.
Key highlights of the collaboration include:
- Kentico’s DXP Implementation: aha! has worked closely with QualDerm Partners to implement Kentico’s digital experience platform, which empowers organizations to create and manage websites with ease and flexibility thanks to its robust content management system (CMS) and digital marketing capabilities.
- Over 40 New Websites: The partnership will result in the launch of over 40 new websites, leveraging a common infrastructure to ease ongoing management and optimization while offering local content authoring flexibility. These websites are a valuable resource for patients seeking general and cosmetic dermatological care, offering information on services, providers, appointment scheduling, and educational content.
- Enhanced Patient Experience: With a modern, patient-oriented design, the new websites enable users to access crucial information effortlessly, fostering a positive and informative experience. Patients can quickly explore relevant conditions and services, find the nearest clinic, explore dermatologist profiles, and easily request appointments.
“In today’s consumer-driven healthcare marketplace, a strong digital presence is essential for healthcare providers to be competitive, and we are excited to partner with aha! to enhance our digital marketing infrastructure,” said Danijel Stankovic, SVP and Chief Digital Officer at QualDerm Partners. “Our collaboration will allow us to not only launch over 40 websites but also to accelerate our digital patient acquisition and engagement efforts.“
The implementation of Kentico’s digital experience platform, along with aha!’s expertise in designing and developing websites and mobile applications for some of the nation’s largest health systems, aligns with QualDerm’s dedication to providing the best dermatological services to patients and referring physicians.
“We’re proud that our DXP was the solution of choice for this project and have no doubt that the collaboration between QualDerm Partners and Abundant Health Acquisition will bring unwavering benefit to many practices and patients alike,” said Bill Cunningham, CRO at Kentico. “This really is a good example of how our digital experience platform along with the right support can accelerate digital transformation and I hope it encourages many others to follow suit.“
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