Runway Growth Capital LLC (“Runway”), a leading provider of growth loans to both venture and non-venture-backed companies seeking an alternative to raising equity, announced today a $40 million debt commitment to Blueshift, a San Francisco-based company that helps brands automate and personalize engagement across every marketing channel, using a unique combination of Customer AI & Generative AI.
Runway’s financing will be used to refinance existing debt and provide Blueshift with the ability to expand sales, marketing, and operations of its customer engagement platform, which uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications.
“We are thrilled to partner with Runway Growth Capital,” said Vijay Chittoor, Co-Founder and CEO of Blueshift. “Runway’s funding will enable us to scale our operations and reinforce our commitment to deliver unparalleled personalized experiences for brands across the globe.”
“We are excited to support Blueshift’s innovative approach to marketing automation and customer engagement,” said Jeff Goldrich, Managing Director of Technology at Runway. “This funding highlights our commitment to fostering the growth of companies at the forefront of technological innovation. We believe Blueshift’s unique capabilities to leverage customer data will set a new standard in personalized marketing, and we’re proud to be a part of their growth story.”
Union Square Advisors LLC served as the exclusive financial advisor to Blueshift in the transaction.
Blueshift is headquartered in San Francisco, and has offices in London, UK, and Pune, India.
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