Retail, Proximity & IoT Marketing

Save A Lot announced a strategic partnership with Swiftly

The partnership will help drive advertising revenue, provide customers with budget-friendly savings and boost growth opportunities for supplier partners

Swiftly, a leading provider of innovative technology tools and solutions, today announced a strategic partnership with Save A Lot, one of the country’s largest discount grocery chains. This collaboration aims to expand Save A Lot’s digital footprint while enhancing customer, supplier and retail media engagement. Swiftly, uniquely positioned as the best technology provider suited for Save A Lot’s independent owner model, brings expertise and resources that will enable the discount grocery chain to quickly enter the market and compete more effectively with supermarket giants.

For independent brick-and-mortar grocers, retail media has been a challenging landscape, dominated by national chains with access to established networks. Smaller, independent owners, like those of Save A Lot, have faced a skewed playing field. The partnership with Swiftly provides Save A Lot’s retailers access to the lucrative advertising market, increases engagement with their customer base and amplifies visibility for Consumer Packaged Goods (CPG) companies and other supplier partners.

“Our solutions are tailor-made for retail independents like Save A Lot, and we’re confident in our ability to support the company’s digital journey from start to finish,” said Henry Kim, CEO of Swiftly. “Our speed-to-market and unique reporting capabilities will empower Save A Lot’s independent owners. They can now leverage the scale of the Save A Lot corporate chain with a best-in-class digital platform that drives revenue within Swiftly’s extensive retail media network. We look forward to a promising partnership ahead.”

Fred Boehler, CEO of Save A Lot, emphasized, “Pushing Save A Lot into the digital age is a key focus for our leadership team and Swiftly plays a critical part in this journey. Our customers are looking for ways to stretch their dollars as economic challenges make it increasingly difficult to make ends meet. Digital solutions, with a focus on personalization and savings, will not only meet our customers’ needs, but also sharpen Save A Lot’s competitive edge.  We are excited to embark on our first venture into retail technology with Swiftly and are excited to deepen customer relationships and harness the advantages of a leading retail media network.”

Swiftly’s retail media network offers Save A Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its price-conscious customers. This strategy aims to boost store visits, increase basket sizes, and elevate sales for its independent retail partners.

“In today’s competitive landscape, delivering value extends beyond pricing. It’s about seamlessly connecting with customers at every touchpoint,” said Trey Johnson, Chief Merchandising, Marketing and Sales Officer at Save A Lot. “By partnering with Swiftly we can equip our supplier partners with advanced tools for personalized communication and targeted promotions, thereby reinforcing relationships with our value-focused shoppers. This win-win unlocks enhanced marketing ROI for suppliers while ensuring our customers feel valued and informed every step of the way.”

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