The merging of technology and marketing has built an environment full of data and innovation, but also full of exploitation. The complex nature of the Martech stack continues to provide...
Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with...
Modern global awareness about environmental impacts makes sustainability an essential business requirement. For marketers, Earth Day serves as a critical opportunity to understand the duties they carry toward fostering consumer...
Postie, the leading innovator of direct mail automation solutions, has named Phil Davis as its Senior Vice President (SVP) of Sales. The appointment marks a key milestone for the company’s...
Anthrologic, a new firm founded by seasoned marketing technology and data experts, officially launches with a mission to help the world’s largest brands modernize their marketing ecosystems through the power...
Zoomd Technologies Ltd. and its wholly owned subsidiary Zoomd Ltd., a leading marketing tech (MarTech) user-acquisition and engagement platform, proudly announce the onboarding of several prestigious new clients during the...
NEC X, the Silicon Valley venture studio backed by NEC’s advanced technologies and global businesses, has announced that Clikr has graduated from its prestigious Elev X! Ignite program. Additionally, NEC X has invested in...
Bridgeline Digital, Inc., a provider of AI-driven marketing technology, has announced a new Smart Response feature for HawkSearch that analyzes PDF content and delivers specific answers to user queries. The...
Compulse, a marketing technology and managed services company built for local media and agencies, and Placements.io, a leader in advertising sales, operations, and revenue management software, announced a strategic partnership....
Albert Valiakhmetov, the founder of FlyX Marketing accurately captures the essence of modern marketing when he states that it’s not about selling, but about understanding. This shift has revolutionized business...
