Marketing Technology

The Rainbowidea launches R.O.S.S.; announced new hire


The Rainbowidea, a well-known independent Romanian marketing solutions integrator delivering 360° marketing solutions to both local and global clients while integrating more than 400 suppliers from all over the world in a mix adapted to the needs and requirements of each type of client, is starting 2024 with a major organizational transformation, appointing Costin Rotaru in the newly created role of Commercial Director

The newly created Commercial Director role in Rainbowidea is part of the company’s long-term development strategy.

“If you want to be a lion, you must train with lions” in other words, if you want to be the best in the market, you bring in the best-in-class people, and now we have our own lion in the team.

The launch of the new system dedicated to global customers, ROSS (Reliable Optimized Supply Solutions) which aims to support companies to have 100% control on their global marketing materials spend [for more details] lead to the need for a dedicated person in this area. Therefore, Costin joining the team is a normal  step into achieving the goal of increasing our customers portfolio in need of ROSS, stated Magda Paslaru, Founder & Managing Director of The Rainbowidea.

With a career span of +25 years in various fields from finance, leasing to automotive, of which the last 14 years were spent within the well-know leasing company LeasePlan, where he held several roles, Costin Rotaru decided to accept the challenge of Rainbowidea and join the agency starting with January this year.

Throughout his career, Costin has successfully built from scratch products and solutions that performed in the global companies where he held various roles. Due to the trust he has received to test his entrepreneurial spirit, Costin led to the positioning of the companies where he worked as market leaders.

The common shared values ​​with Rainbowidea led me to choose them as LeasePlan Romania’s marketing services provider. For two years they have promptly delivered premium services to me as a customer. We ran a series of events, campaigns and projects together that have increased the awareness of LeasePlan Romania and I saw their way of working, got to know the team, made mistakes and learned alongside them.

Last summer when I learned about the new integrated system, ROSS, which Rainbowidea was going to launch, I identified myself with the project. I come from the other side of the business, from a corporate environment and I know what global companies are looking for in terms of procurement and synergies, therefore the ROSS system can only be a success, said Costin Rotaru.

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