Retail, Proximity & IoT Marketing

Topsort Launches Near-Instant, Low-Code Retail Media Integration

What used to be a heavy enterprise software installation process is now available in a mere few lines of code, with retailers able to launch their retail media business in as little as 1 hour

Topsort, an cc and machine learning-based technology company, is disrupting the retail media space with the launch of its groundbreaking Low-Code Integration system.

This revolutionary solution enables marketplaces to integrate Topsort’s powerful retail media infrastructure with just a few lines of code in as little as 1 hour – a process that traditionally took 3 to 6 months and significant technical resources.

The Low-Code Integration represents a paradigm shift, demolishing barriers that previously discouraged many businesses from establishing retail media platforms. By radically simplifying and accelerating the integration process, Topsort empowers retailers of all sizes to swiftly develop, scale, and future-proof their retail media offerings for a cookieless, bidless, and keywordless advertising landscape.

Topsort retail media infrastructure includes:

  • Auction Integration: Topsort’s AI auto-bidding algorithm selects ads to display by evaluating real-time bids to ensure the highest return on ad spend (ROAS) options are chosen.
  • Self-Service and Admin Platforms: Tracks key metrics like clicks, impressions, and purchases, providing insights into ad performance and user engagement.
  • Real-time Reporting: All campaign data is accessible in real-time within comprehensive reporting dashboards.

This offering challenges the status quo, making advanced retail media capabilities accessible to businesses of all sizes with unprecedented speed and cost-effectiveness, all while preventing disruption to day-to-day business. A key factor in making this seamless integration possible is Topsort’s highly adaptable proxy solution, which acts as a middleman – a proxy – between a marketplace’s search or filtering results and the origin server, merging relevant auction data into the results while maintaining top-notch performance and compatibility with various tech stacks.

“We always hear that retail media is a ‘not if, but when’ priority amongst the retailers and marketplaces we talk to, partially due to the large startup cost and resources. Faced with integration timelines that can take three months or longer, the time, expense, and resource burden has been impossible for a lot of companies to take on, especially when they are in the early days of their retail media evolution and just want to see results fast,” said Francisco Larrain, Chief Technology Officer and co-founder of Topsort.

“With our low-code integration of libraries and patented technology, such as the proxy, we are able to offer easy retail media integration that can be tested and launched very easily in as little as an hour. Breaking down barriers to entry and supporting ambitious companies with limited technical resources, this speedy solution is poised to accelerate the retail media wave and we couldn’t be more excited to introduce it to both new and existing customers.”

To learn more about how your company can integrate retail media infrastructure with just a few lines of code and in as little as an hour, contact a member of the Topsort team here.

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