Verb Technology Company, Inc. (Nasdaq: VERB) (“VERB” or the “Company”), the company behind MARKET.live, the innovative multi-vendor, multi-presenter livestream social shopping platform, announces today that it has completed and launched a technology integration and strategic relationship with global social media platform TikTok. This initiative leverages TikTok’s groundbreaking Shop feature and evidences VERB’s commitment to amplify MARKET.live’s hosts’, vendors’, and creators’ reach and impact across platforms, which now includes direct access to TikTok’s 150 million US users.
One of MARKET.live’s most compelling platform features is the ability for its sellers to broadcast their livestreams simultaneously across multiple social platforms. What makes this integration with TikTok so important is that not only can MARKET.live sellers stream on TikTok simultaneously, but now their customers can check-out directly on and through the TikTok app, creating a far more seamless, friction-free buying experience for TikTok users that prefer not to leave the app to complete a purchase.
One of the biggest advantages of this new integration and strategic relationship is access to a comprehensive dashboard of real-time sales data, not just of MARKET.live sales, but of product sales across all of TikTok, identifying what products are trending at any given moment, allowing MARKET.live creators to quickly launch shoppable ads and short-form and long-form live streams featuring those products from the vast catalogue of products available on MARKET.live.
“The integration with TikTok Shop represents a pivotal moment in the evolution of MARKET.live, marrying the dynamic capabilities of MARKET.live with TikTok’s visionary Shop feature and the enormously expansive reach of the TikTok platform,” states VERB CEO Rory J. Cutaia.
“MARKET.live’s integration with TikTok represents an unparalleled opportunity for hosts, vendors, and creators to magnify their audiences exponentially. By simulcasting their streams on TikTok, these sellers can tap into TikTok’s vast user base while allowing TikTok viewers watching engaging content on TikTok to effortlessly access the products showcased and make purchases without leaving the TikTok app. The checkout process seamlessly flows through TikTok and back to MARKET.live, ensuring a cohesive and secure experience. This collaboration bridges the gap between creative content and seamless social shopping, delivering and capitalizing on the powerful convergence of entertainment and commerce.”
“This strategic move underscores VERB’s dedication to pushing boundaries and we look forward to sharing many more of the innovations we’ve been working on quietly behind the scenes. We expect this to become a very exciting year for our Company and our stockholders with more announcements forthcoming,” concluded Mr. Cutaia.
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