Capillary 5D Framework for CRM Maturity
50% of CRM programs fail to deliver the results expected from it. This is mainly due to small misses that could have been fixed easily if identified in advance. A diagnostic tool for brands to assess their capabilities across the 5 Dimensions of CRM, Capillary 5D Framework for measuring CRM maturity allows your brand to identify the areas for improvement and draw a road map to reach the ideal stage – proactively.