![How to Prepare Contact AND Account DATA for an AccountBased Marketing Strategy](https://www.martechcube.com/wp-content/plugins/lazy-load/images/1x1.trans.gif)
Among B2B communities, 2017 brought upon several new concepts, trends and technologies…
But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
- Data-driven approach to account selection
- Understanding the importance of contact data
Best practices to managing contact & account data