With nearly half of all product searches beginning on marketplaces, these channels have become an essential strategy for multichannel success. Consumers now use multiple marketplaces in their buying journey, exploring an endless aisle of products, comparing prices and reading reviews.
If you look at the mindset of the modern consumer, many of their expectations have evolved from their experiences on marketplaces: endless choices; low, competitive prices; easy checkout; fast, free and convenient delivery.
With customers across the world choosing to shop on marketplaces over direct channels, we’ve seen an explosion in choice. From the expansion of behemoth generalists such as Amazon and ebay to specialised offerings across niche verticals, there’s no shortage of marketplace opportunities vying for your customers’ attention.
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