When it comes to mobile in-app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic?

InMobi began looking into the current state of in-app mobile programmatic advertising last year in their Mobile Programmatic Advertising Trends 2018 report. But how has programmatic evolved since then into 2019?

To answer these questions, InMobi reviewed data on billions of transactions that have occurred on their exchange since the beginning of 2017. As a global business that serves up to 7.3 billion ad requests each day across more than 1.5 billion mobile users around the world, InMobi is in a unique position to see how programmatic is growing and evolving across the globe.

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