It wasn’t quite a mystery that guests at restaurants and hotels want free WiFi, but a new report shows just how much WiFi influences consumer choices. According to the “2019 Annual Customer Engagement Technology Study” the majority of hotel guests (84%) and restaurant diners (56%) say that access to free WiFi drives their booking and dining decisions.
The annual report, produced by Hospitality Technology magazine and sponsored by Comcast Business, explores what consumers want when it comes to technology at hotels and restaurants, as well as how hospitality organizations are directing their investments to meet consumer expectations.